A questionable source exhibits one or more of the following: extreme bias, consistent promotion of propaganda/conspiracies, poor or no sourcing to credible information, a complete lack of transparency and/or is fake news. Fake News is the deliberate attempt to publish hoaxes and/or disinformation for the purpose of profit or influence (Learn More). Sources listed in the Questionable Category may be very untrustworthy and should be fact checked on a per article basis. Please note sources on this list are not considered fake news unless specifically written in the reasoning section for that source. See all Questionable sources.
- Overall, we rate TooFab Questionable based on a lack of transparency, poor sourcing, and frequent sensational headlines that mislead the reader.
Factual Reporting: MIXED
World Press Freedom Rank: USA 45/180
Founded in 2010, TooFab is a website that reports on pop culture covering movies, fashion, TV shows, and celebrity news. The website lacks transparency as they do not offer an about page or disclose ownership. However, at the bottom of the page, they state they are in a partnership with TMZ.
Funded by / Ownership
TooFab does not openly disclose ownership, however, at the bottom of pages, it indicates they are copyrighted to EHM Productions, Inc., which is owned by Warner Brothers Entertainment. Revenue is derived through advertising.
Analysis / Bias
In review, TooFab primarily reports on entertainment news. Articles and headlines typically utilize sensationalized headlines such as this: 21-Year-old Instagrammer Boasts About Not Social Distancing, Catches Coronavirus. This story is only sourced to Instagram. Another example of sensational content is this Viral Toilet Licker Threatens to Cough on Dr. Phil, Accuses Him of Being Illuminati. This story however is properly sourced to the CDC.
Editorially, TooFab does not directly address politics, however, they do report on politics when it involves celebrities or entertainment such as this: Elisabeth Hasselbeck Butts Heads with Joy Behar, Sunny Hostin Over Trump’s Coronavirus Response. When reporting on President Trump they often use a negative tone: Man Dies After Taking Fish Tank Cleaner He Thought Was Coronavirus Treatment Touted by Trump. In general, TooFab does not really take sides, but rather publishes whatever will garner clicks, though they do target President Trump frequently.
Failed Fact Checks
Overall, we rate TooFab Questionable based on a lack of transparency, poor sourcing, and frequent sensational headlines that mislead the reader. (D. Van Zandt 3/28/2020)