LEFT BIAS
These media sources are moderate to strongly biased toward liberal causes through story selection and/or political affiliation. They may utilize strong loaded words (wording that attempts to influence an audience by appealing to emotion or stereotypes), publish misleading reports, and omit information that may damage liberal causes. Some sources in this category may be untrustworthy. See all Left Bias sources.
- Overall, we rate The Face as left-biased based on its editorial positions, which routinely favor a progressive perspective. We also rate them as High for factual reporting due to proper sourcing and a clean fact-check record.
Detailed Report
Bias Rating: LEFT (-6.0)
Factual Reporting: HIGH (1.8)
Country: United Kingdom
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Website
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
The Face was originally launched in London in 1980 by Nick Logan as a pioneering magazine for youth culture and style. After ceasing print in 2004, it was revived in 2019 as a digital-first platform. Known for spotlighting fashion, music, politics, and youth culture, The Face has a legacy of cultural influence across decades.
Read our profile on the UK media and government.
Funded by / Ownership
The Face does not explicitly disclose its ownership or financial structure on its site. However, it appears to be owned by Wasted Talent Media and monetized primarily through advertising, brand partnerships, affiliate links, and print/digital sales.
Analysis / Bias
The Face leans left editorially, with progressive cultural and political values reflected in both its topics and tone. Its political content is typically found under the Society tag.
One example, “The Tories have already given us enough ‘change’,” is a scathing critique of the Conservative Party and Rishi Sunak’s leadership. The piece mocks right-wing figures, likens current Tory rhetoric to fascist tropes, and uses satirical language to underscore its position. Another, “What it feels like for a girl,” presents first-person testimonies from trans women in response to a UK Supreme Court ruling on sex and gender, aligning with socially progressive advocacy.
Environmental reporting like “Here’s why we should say climate crisis and not climate change” demonstrates issue-focused journalism using credible sources (e.g. UN, Met Office), showing a strong editorial preference for urgent framing on climate issues.
The site’s entertainment and fashion coverage, such as its interview with John Glacier, stays grounded in cultural reporting and avoids political slant, maintaining editorial diversity.
In general, The Face blends youth-driven cultural journalism with progressive politics, employs a conversational and often ironic tone, and offers sourced content on serious topics such as climate change and identity.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate The Face as left-biased based on its editorial positions, which routinely favor a progressive perspective. We also rate them as High for factual reporting due to proper sourcing and a clean fact-check record. (D. Van Zandt 07/17/2025)
Source: https://theface.com/
Last Updated on July 17, 2025 by Media Bias Fact Check
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