These media sources have a slight to moderate progressive/liberal bias.  They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes) to favor progressive/liberal causes.  These sources are generally trustworthy for information, but may require further investigation. See all Left-Center sources.

• Overall, we rate Stuff Left-Center Biased based on editorial positions that favor the left. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record.

Detailed Report

Bias Rating: LEFT-CENTER
Factual Reporting: HIGH
Country: New Zealand
MBFC’s Country Freedom Rating: EXCELLENT
Media Type: Website
Traffic/Popularity: High Traffic
MBFC Credibility Rating: HIGH CREDIBILITY

History

Founded in 2000, Stuff is a New Zealand news website and is also the most popular news website in New Zealand. Stuff publishes New Zealand breaking news, weather, sport, politics, video, entertainment, business, and life and style content from Stuff Ltd’s newspapers.

Read our profile on New Zealand media and government.

Funded by / Ownership

Stuff is owned by Stuff Limited, which is a privately held news media company operating in New Zealand. They also publish nine daily newspapers, including New Zealand’s second and third-highest circulation daily newspapers, The Dominion Post and The Press, and the highest circulation weekly, Sunday Star-Times. Revenue is derived through advertising.

Analysis / Bias

Although political censorship exists in New Zealand, it is limited. According to Reporters without borders, New Zealand ranks 9 out of 180 countries in the World Press Freedom Index.

In review, Stuff covers a variety of news including “National, World, Business, Opinion, Sport, Entertainment, Life & Style.” Local and New Zealand national news is conducted through reporters and utilizes minimal bias such as this Man shot in Wellsford, homicide investigation under way. World news is reported through Stuff reporters as well as outside outlets such as the Associated Press, Bloomberg and The Telegraph.

Editorially, Stuff leans left with concern for climate change Working from home: What’s your carbon footprint? and favorable reporting on the left-leaning labour party leader and former prime minister Jacinda Ardern such as this US presidential candidate Pete Buttigieg uses Jacinda Ardern as age example during debate. In general, the news is reported factually and with a left-leaning editorial bias.

Failed Fact Checks

• None in the Last 5 years

Overall, we rate Stuff Left-Center Biased based on editorial positions that favor the left. We also rate them High for factual reporting due to proper sourcing and a clean fact check record. (M. Huitsing 8/29/2017) Updated (07/12/2023)

Source: https://www.stuff.co.nz/