LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate the Sports Business Journal as least biased based on minimal editorializing of political information. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record.
Detailed Report
Bias Rating: LEAST BIASED
Factual Reporting: HIGH
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Website
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
Sports Business Journal (SBJ) is a US-based publication based in Charlotte, NC, founded in 1998. It covers the commercial aspects of sports, extensively covering media rights, sponsorship deals, labor negotiations, broadcasting, and other areas critical to the sports business ecosystem. SBJ is known as a key resource for sports executives and professionals. The publication focuses on industry sectors, including the NFL, NBA, global soccer, and Olympics, among others.
Read our profile on the United States government and media.
Funded by / Ownership
Advance Publications owns Sports Business Journal (SBJ) through its subsidiary, American City Business Journals (ACBJ). ACBJ formed Leaders Group, which operates SBJ and other sports and gaming-focused media outlets like Leaders, The Esports Observer, and Newzoo. Advance Publications is a private, family-owned company investing globally in media, communications, and technology businesses.
SBJ generates revenue through advertising, sponsorships, and subscriptions.
Analysis / Bias
The Sports Business Journal covers various topics related to the sports industry, focusing on business, culture, and political intersections. The publication maintains a neutral tone in its reporting, generally avoiding politically charged language. For instance, the article Patrick Mahomes won’t endorse Trump or Harris for president presents a balanced report on Mahomes’ decision to refrain from endorsing either political figure. The article quotes Mahomes directly without making any partisan interpretations, reflecting SBJ’s tendency to present information neutrally and focus on the sports industry aspect of the story.
Similarly, the article “Harris campaign using sports to target Latino voters” discusses Vice President Kamala Harris’s strategy to engage Latino voters through sports events. While the subject is politically related, the article maintains an objective tone, focusing on how sports are used in voter outreach rather than promoting a specific political message.
SBJ tends to rely on multiple credible sources in its reporting, often referencing well-known news outlets such as CNN, AP, ESPN+, and NBC or using statements from campaigns and industry stakeholders.
SBJ generally maintains a neutral editorial stance, focusing on its niche in the sports business and avoiding political bias. SBJ’s coverage is mainly neutral, and while it may indirectly favor business interests by focusing on corporate aspects of sports, it does so within a context of objective, fact-based reporting. Political issues are rarely covered, and the publication primarily sticks to commercial, financial, and industry-specific topics.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate the Sports Business Journal as least biased based on minimal editorializing of political information. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record. (M. Huitsing 10/09/2024)
Source: https://www.sportsbusinessjournal.com/
Last Updated on October 9, 2024 by Media Bias Fact Check
Do you appreciate our work? Please consider one of the following ways to sustain us.
or
Left vs. Right Bias: How we rate the bias of media sources

