LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by using an appeal to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased sources.
- Overall, we rate Public Policy Polling (PPP) as Least Biased based on polling scores that fall within the balanced range. We also rate them as High Factual based on an A- rating in predictive polling.
Detailed Report
Bias Rating: LEAST BIASED (-1.4)
Factual Reporting: HIGH (1.0)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
Founded in 2001 by businessman Dean Debnam, Public Policy Polling (PPP) is a U.S. Democratic polling firm based in Raleigh, North Carolina.
Read our profile on the United States government and media.
Funded by / Ownership
Dean Debnam owns PPP, and funding is derived from sales of polling data.
Analysis / Bias
In review, political research firm YouGov found PPP’s gubernatorial polls to have the lowest average margin of error among national firms that polled in at least five gubernatorial races in the month preceding the election. Further, a study by Fordham University found that of 28 firms studied, PPP had the most accurate poll on the presidential national popular vote.
Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For PPP, the mean-reverted polling bias is −0.88, indicating a slight Democratic lean. Under MBFC’s calibrated polling bias scale, a mean bias between -0.6 and -1.0 corresponds to a polling bias score of -2. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.
Applying MBFC’s weighted formula:
(−2 × 0.70) + (−0 × 0.30) = −1.4
Based on MBFC’s bias classification scale, a final score of -1.4 places PPP in the Least Biased category.
Factual reporting is rated High based on a Silver Bulletin grade of A-, indicating solid predictive accuracy and good methodological performance.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate Public Policy Polling (PPP) as Least Biased based on polling scores that fall within the balanced range. We also rate them as High Factual based on an A- rating in predictive polling. (12/10/2017) Updated (D. Van Zandt 02/23/2026)
Source: http://www.publicpolicypolling.com/
Last Updated on February 23, 2026 by Media Bias Fact Check
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