These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate Know Your Meme Least Biased based on minimal political editorializing. We also rate them High for factual reporting based on being a resource for fact-checkers investigating the origins of memes and other viral content.
Bias Rating: LEAST BIASED
Factual Reporting: HIGH
Press Freedom Rank: MOSTLY FREE
Media Type: Website
Traffic/Popularity: High Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
Founded in 2008, Know Your Meme is a site that researches and documents Internet memes and viral phenomena. In their own words: “Know Your Meme’s research is handled by an independent professional editorial and research staff and community members.” They further state they are “considered the most authoritative source on news, history, and origins of viral phenomena and Internet memes.”
They also publish a print magazine called the Meme Insider.
Read our profile on the United States government and media.
Funded by / Ownership
Literally Media LTD owns and publishes Know Your Meme. Advertising and subscriptions generate revenue.
Analysis / Bias
Know Your Meme is a website that documents the origins and histories of viral memes and reports on viral videos, images, and internet phenomena. For example, you can search their database to find the origins of memes and images such as this Donald Trump’s Small Hands, where they show that the original photo was taken in 1988 and published in Sky Magazine. Memes are broken down into categories Confirmed, Submissions, Researching, Newsworthy, Most Popular, and Dead Pool.
The website also reports news, usually related to memes or viral internet content, and straight news related to entertainment such as this RIP Rolling Stones Drummer Charlie Watts. Know Your Meme also produces editorial content related to memes such as this Top TV Memes: The Best Meme Formats From ‘The Simpsons.’ Finally, the website consists of numerous forum groups, which we will not evaluate as the content is posted by users and not vetted. In general, there is little bias as they do not usually report on political issues, though they research a variety of political-themed memes and images with minimal bias.
Failed Fact Checks
- None in the Last 5 years. Fact-checkers use them as a resource.
Overall, we rate Know Your Meme Least Biased based on minimal political editorializing. We also rate them High for factual reporting based on being a resource for fact-checkers investigating the origins of memes and other viral content. (D. Van Zandt 8/17/2017) Updated (02/10/2023)
Last Updated on February 10, 2023 by Media Bias Fact Check
Left vs. Right Bias: How we rate the bias of media sources