Ipsos Polling – Bias and Credibility

LEFT-CENTER BIAS

These media sources have a slight to moderate liberal bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes) to favor liberal causes. These sources are generally trustworthy for information but may require further investigation. See all Left-Center sources.

Overall, we rate Ipsos as Left-Center biased based on polling that slightly favors Democratic candidates. We also rate them as Mostly Factual based on 68% accuracy in predictive polling.

Detailed Report

Bias Rating: LEFT-CENTER
Factual Reporting: MOSTLY FACTUAL
Country: France
MBFC’s Country Freedom Rank: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: HIGH CREDIBILITY

History

Founded in 1975, Ipsos is a market research and polling company headquartered in Paris, France. Didier Truchot is the founder and chairman of the Company. Ipsos uses global surveys and polls to determine market potential and the viability of products. They operate in other countries through subsidiaries, such as Ipsos Mori UK Ltd.

Read our profile on France’s Media and Government.

Funded by / Ownership

A reference document dated 2018 indicates that the largest shareholder of Ipsos is Didier Truchot; however, Ipsos does not disclose detailed shareholder information on its about page. The sale of market research and polling data generates revenue.

Analysis / Bias

In review, the site publishes surveys and research on EU-funded projects such as here. Generally, they publish the surveys with minimal bias in wording like “52% globally say cycling in their area is too dangerous,” This survey is properly sourced to reports, with the reports available to download. However, the downloaded version is the same as the PowerPoint presentation report; in other words, there is no detail in the downloaded version.

Ipsos also uses moderately loaded language in some headlines such as this: “America’s hidden common ground on police reform and racism in the United States.” For this research, Ipsos partnered with Public Agenda, the National Issues Forums Institute, the Charles F. Kettering Foundation, and USA Today.

FiveThirtyEight, an expert on measuring and rating pollster performance, has evaluated 111 polls by Ipsos, indicating they are accurate 68% of the time or Mostly Factual. They also conclude that their polling favors the left with a score of +1.8, which equates to a Left-Center bias in polling. In general, Ipsos is a reasonably accurate pollster that slightly favors the left (Democratic Candidates).

Failed Fact Checks

None in the Last 5 years. Fact-checkers use them.

Overall, we rate Ipsos as Left-Center biased based on polling that slightly favors Democratic candidates. We also rate them as Mostly Factual based on 68% accuracy in predictive polling. (M. Huitsing 06/15/2022) updated (12/27/2023)

Source: https://www.ipsos.com

Last Updated on December 27, 2023 by Media Bias Fact Check