LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate Epic-MRA as least biased based on polling that favors the left minimally. We also rate them as Mostly Factual pollsters based on a B rating in predictive polling.
Detailed Report
Bias Rating: LEAST BIASED (-0.7)
Factual Reporting: MOSTLY FACTUAL (3.0)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
Founded in 1985, Epic-MRA is a market research company based in Lansing, Michigan. According to their about page, “We serve a broad spectrum of clients, including: K-12 and intermediate school districts, community colleges and universities; transportation authorities; national, state and local governmental agencies; trade, professional and public interest associations; hospitals and health care providers; libraries; business clients; and ballot question and candidate committees.”
Read our profile on the United States media and government.
Funded by / Ownership
Epic-MRA is a private company with revenue derived from the sales of services.
Analysis / Bias
Epic-MRA conducts market research and polling via various mediums. The website does not generally report on politics.
Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For Epic, the mean-reverted polling bias is −0.22, indicating a slight Democratic lean. Under MBFC’s calibrated polling bias scale, a mean bias between -0.0 and -0.5 corresponds to a polling bias score of -1. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.
Applying MBFC’s weighted formula:
(−1 × 0.70) + (−0 × 0.30) = −0.7
Based on MBFC’s bias classification scale, a final score of -0.7 places Emerson College in the Least Biased category.
Factual reporting is rated Mostly Factual based on a Silver Bulletin grade of B, indicating good predictive accuracy and average methodological performance.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate Epic-MRA as least biased based on polling that favors the left minimally. We also rate them as Mostly Factual pollsters based on a B rating in predictive polling. (D. Van Zandt 08/04/2024) Updated (02/13/2026)
Source: https://ssl2002.webhosting.comcast.net/epic-mra/
Last Updated on February 13, 2026 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources