LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate Emerson College Polling as Least Biased based on polling that minimally favors the left. We also rate them as High Factual pollsters based on an A- rating in predictive polling.
Detailed Report
Bias Rating: LEAST BIASED (-1.4)
Factual Reporting: HIGH (1.5)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
Emerson College Polling is owned and operated by Emerson College. It is a non-profit, student-run polling organization that conducts public opinion research. The polling center is part of Emerson College’s School of Communication and serves as a learning laboratory for students interested in public opinion research, data analysis, and political science.
Read our profile on the United States media and government.
Funded by / Ownership
Emerson College Polling is owned and operated by Emerson College. Revenue is derived through sales of services, grants and donations.
Analysis / Bias
Emerson College Polling conducts market research and polling via various mediums. The website does not generally report on politics.
Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For Emerson College, the mean-reverted polling bias is −0.65, indicating a slight Democratic lean. Under MBFC’s calibrated polling bias scale, a mean bias between -0.6 and -1.0 corresponds to a polling bias score of -2. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.
Applying MBFC’s weighted formula:
(−2 × 0.70) + (−0 × 0.30) = −1.4
Based on MBFC’s bias classification scale, a final score of -1.4 places Emerson College in the Least Biased category.
Factual reporting is rated High based on a Silver Bulletin grade of A-, indicating solid predictive accuracy and good methodological performance.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate Emerson College Polling as Least Biased based on polling that minimally favors the left. We also rate them as High Factual pollsters based on an A- rating in predictive polling. (D. Van Zandt 07/29/2024) Updated (02/13/2026)
Source: https://emersoncollegepolling.com/
Last Updated on February 13, 2026 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources