LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate Digital Information World as Least Biased due to its neutral technology focus, straightforward reporting style, and minimal political framing. We also rate them High for factual reporting based on consistent sourcing, reliance on external studies and reputable reporting, and the absence of known fact-check failures.
Detailed Report
Bias Rating: LEAST BIASED (-0.5)
Factual Reporting: HIGH (1.0)
Country: Pakistan
MBFC’s Country Freedom Rating: LIMITED FREEDOM
Media Type: Website
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
Digital Information World (DIW) was launched in 2013 by Irfan Ahmad, a Pakistan-based curator and graphic designer. According to its About page, DIW was created to publish research-driven digital marketing insights, curate emerging tech content, and cover trends in AI, cybersecurity, social media, entrepreneurship, and digital policy. The publication is fully owned and operated by Ahmad and includes a distributed team of contributors, editors, and freelance writers across Pakistan, the UK, and other locations. It is located in Islamabad with an additional office in Haripur.
Read our profile on Pakistan’s media and government.
Funded by / Ownership
DIW is privately owned by founder Irfan Ahmad and generates revenue primarily through display advertising and paid sponsored content as outlined on its advertising page. Sponsors may submit advertorials under DIW’s posted guidelines, which require labeling sponsored posts and allow DIW to no-index older sponsored content. There is no indication of political funding, institutional donors, or external financial partnerships.
Analysis / Bias
Digital Information World publishes daily technology-focused reporting, data-driven summaries, marketing insights, and consumer-tech news that generally avoids political ideology, in keeping with its stated mission of providing accessible digital information.
Its stories frequently cite outside reporting, studies, and industry analyses while maintaining a neutral, informational tone. Examples include its coverage of AI research, such as UK Study Finds Popular AI Tools Provide Inconsistent Consumer Advice, which summarizes findings from Which? with straightforward sourcing, and The Technology Consumers Will Spend More on in the Next 5 Years, which presents Statista-based economic projections without political framing.
Even when discussing politically adjacent topics, such as TikTok’s Rules Could Let ICE and Homeland Security Peek Into Your Data, DIW maintains a descriptive, technology-centric approach rather than partisan rhetoric, relying on reporting originally published by Forbes and grounding its narrative in law-enforcement policy changes. While DIW occasionally features mild commentary in tech-policy stories, its content overall is rooted in aggregated reporting, trend analysis, and consumer-tech insights with minimal ideological language.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate Digital Information World as Least Biased due to its neutral technology focus, straightforward reporting style, and minimal political framing. We also rate them High for factual reporting based on consistent sourcing, reliance on external studies and reputable reporting, and the absence of known fact-check failures. (D. Van Zandt 12/01/2025)
Source: https://www.digitalinformationworld.com/
Last Updated on January 2, 2026 by Media Bias Fact Check
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