Sources in the Conspiracy-Pseudoscience category may publish unverifiable information that is not always supported by evidence. These sources may be untrustworthy for credible/verifiable information, therefore fact checking and further investigation is recommended on a per article basis when obtaining information from these sources. See all Conspiracy-Pseudoscience sources.
- Overall, we rate BrightSide a mild pseudoscience and factually Mixed website based on the promotion of questionable scientific information and unproven claims.
Factual Reporting: MIXED
World Press Freedom Rank: Cyprus 28/180
Founded in 2014, BrightSide is a website that publishes clickbait stories with the hope it will go viral on Social Media. According to their about page they state “We always check to make sure our facts are straight; our sources are reliable and respectable. Everything we produce is made with attention and care. We only ever share with you the things which made us laugh, inspired us, or touched our hearts. Everything we offer you is done with sincerity – we couldn’t do it any other way.”
Funded by / Ownership
BrightSide does not clearly indicate ownership, however, at the bottom of the page, there is a copyright to TheSoul Publishing. The current CEO of TheSoul is Pavel Radaev. Revenue is derived through advertising.
Analysis / Bias
In review, BrightSide publishes news and information in three categories: Inspiration, Creativity, and Wonder. The majority of the content consists of lists such as this: 12 Things Men and Women See in Completely Different Ways. Further, this story is sourced to Pew and heavily utilizes graphics vs text. In another story, they make misleading claims such as stating that fruit juice is worse for your health than cigarettes: 8 Foods That Are Worse Than Cigarettes. This article also does not align with the consensus of science when it states the GMO soy is also worse than cigarettes. Further, the website promotes questionable fad diets such as this: What the Facelift Diet Is and How It Helps You Remove Wrinkles and Lose Weight. In general, BrightSide publishes harmless articles that are meant to garner clicks, however, they do occasionally promote pseudoscience.
Overall, we rate BrightSide a mild pseudoscience and factually Mixed website based on the promotion of questionable scientific information and unproven claims. (D. Van Zandt 12/22/2019)