Sources in the Conspiracy-Pseudoscience category may publish unverifiable information that is not always supported by evidence. These sources may be untrustworthy for credible/verifiable information; therefore, fact-checking and further investigation is recommended on a per article basis when obtaining information from these sources. See all Conspiracy-Pseudoscience sources.
- Overall, we rate BrightSide a mild pseudoscience and factually Mixed website based on the promotion of questionable scientific information and unproven claims.
Bias Rating: PSEUDOSCIENCE
Factual Reporting: MIXED
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Website
Traffic/Popularity: High Traffic
MBFC Credibility Rating: LOW CREDIBILITY
Founded in 2014, BrightSide is a website that publishes clickbait stories with the hope they will go viral on Social Media. Their about page states, “We always check to make sure our facts are straight; our sources are reliable and respectable. Everything we produce is made with attention and care. We only ever share with you the things which made us laugh, inspired us, or touched our hearts. Everything we offer you is done with sincerity – we couldn’t do it any other way.”
Funded by / Ownership
BrightSide does not clearly indicate ownership; however, there is a copyright to TheSoul Publishing at the bottom of the page. The current CEO of TheSoul is Pavel Radaev. Advertising generates revenue.
Analysis / Bias
In review, BrightSide publishes news and information in three categories: Inspiration, Creativity, and Wonder. The majority of the content consists of lists such as this: 12 Things Men and Women See in Completely Different Ways. Further, this story is sourced to Pew and heavily utilizes graphics vs text. In another story, they make misleading claims, stating that fruit juice is worse for your health than cigarettes: 8 Foods That Are Worse Than Cigarettes. This article also does not align with the consensus of science when it states that GMO soy is also worse than cigarettes. Further, the website promotes questionable fad diets such as this: What the Facelift Diet Is and How It Helps You Remove Wrinkles and Lose Weight. In general, BrightSide publishes harmless articles meant to garner clicks; however, they occasionally promote pseudoscience.
Failed Fact Checks
- Scraping your tongue with a spoon, placing that spoon in a bag, and putting that bag under a light for a period of time will provide useful diagnostic information about your health. – False
Overall, we rate BrightSide a mild pseudoscience and factually Mixed website based on the promotion of questionable scientific information and unproven claims. (D. Van Zandt 12/22/2019) Updated (04/16/2022)
Last Updated on May 16, 2023 by Media Bias Fact Check
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