Ammoland – Bias and Credibility

These media sources are moderate to strongly biased toward conservative causes through story selection and/or political affiliation. They may utilize strong loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes), publish misleading reports, and omit information reporting that may damage conservative causes. Some sources in this category may be untrustworthy.

• Overall, we rate Ammoland Right Biased based on story selection and editorial positions that routinely favor the right. We also rate them Mostly Factual in reporting based on proper sourcing of non-political stories; however, they have made an unsubstantiated claim when reporting on political issues.

Detailed Report

Bias Rating: RIGHT (6.1)
Factual Reporting: MOSTLY FACTUAL (3.0)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Website
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: HIGH CREDIBILITY

History

Founded in 2008, Ammoland is a pro-gun/2nd amendment website that claims to be “the web’s leading Shooting Sports News Service for the Ammunition, Firearms, Shooting, Hunting and Conservation communities. The current Editor-in-Chief is Fredy Riehl, and the website lists all authors.

Read our profile on the United States government and media.

Funded by / Ownership

The website is owned by Ammoland Inc, based in Sebastian, Florida. It is not clear who owns Ammoland Inc. Revenue is derived by primarily advertising guns and gun-related products.

Analysis / Bias

In review, Ammoland typically only reports on the gun industry, guns sports, and the 2nd Amendment issue. When reporting on non-political matters, Ammoland uses a neutral tone; however, when reporting on politics, there is a strong use of loaded emotional language that favors the right, such as this: March For Our Lives Has A Peace Plan, And It’s A Horror for America. This story is correctly sourced to the BBC, Our World in Data, and Australian Government statistics. In an op-ed, How Can The Left & Right Agree On Guns? Don’t Even Try! They Can’t! there is significant use of loaded emotional language that denigrates the left by routinely calling liberals “Radical Leftists.” This op-ed also does not hyperlink to a single source.

In another article, Every Mass Shooting Shares One Thing In Common & It’s NOT Weapons, they promote a conspiracy theory that claims that gun manufacturer John Noveske died under suspicious circumstances for exposing the link between prescription drugs and mass-casualty shootings. This has never been substantiated. In general, when reporting on guns and sport, Ammoland is low biased and factually sourced; however, when reporting on political issues, there is a very strong right-leaning bias that is mostly factual.

Failed Fact Checks

• None to date

Overall, we rate Ammoland Right Biased based on story selection and editorial positions that routinely favor the right. We also rate them Mostly Factual in reporting based on proper sourcing of non-political stories; however, they have made an unsubstantiated claim when reporting on political issues. (D. Van Zandt 2/7/2017) Updated (08/25/2026)

Source: https://www.ammoland.com