These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate 12 News KPNX Least Biased based on neutral wording and minimal editorial content. We also rate them High for factual reporting due to proper sourcing and a clean fact check record.
Factual Reporting: HIGH
World Press Freedom Rank: USA 48/180
Founded in 1953, 12 News KPNX is an NBC affiliate based in Phoenix, Arizona. 12news.com is the website for KPNX that covers news, sports and weather.
On June 29, 2015, the Gannett Company split in two, with one side specializing in print media and the other side specializing in broadcast and digital media. KPNX was retained by the broadcasting company, which took the name TEGNA.
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Funded by / Ownership
12 News KPNX is owned and operated by TEGNA Inc., which operates 66 television stations in 54 markets. They state TEGNA’s purpose is to serve the greater good of our communities. Revenue is based on advertising and sponsored content.
Analysis / Bias
In review, 12 News KPNX reports local news primarily through TV news video and accompanying text. Local news is presented with minimal loaded wording such as this: Wrong way driver stopped on I-10 Sunday morning. National and International news is provided by the Associated Press as well as other TEGNA TV stations.
KPNX also has a section dedicated to politics that covers national politics through the Associated Press and local Arizona politics though 12 News TV. Again, wording is low biased such as this: What Arizona lawmakers have to say about Wednesday’s Iran briefing. Further, the website does not publish editorial commentary. In general, news is reported factually and with minimal bias.
A factual search reveals they have not failed a fact check.
Overall, we rate 12 News KPNX Least Biased based on neutral wording and minimal editorial content. We also rate them High for factual reporting due to proper sourcing and a clean fact check record. (M. Huitsing 01/12/2020)
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