RIGHT BIAS
These media sources are moderately to strongly biased toward conservative causes through story selection and/or political affiliation. They may utilize strong loaded words (wording that attempts to influence an audience by using an appeal to emotion or stereotypes), publish misleading reports, and omit information that may damage conservative causes. Some sources in this category may be untrustworthy. See all Right Bias sources.
- Overall, we rate WSAU – 550 AM – Wausau right-biased based on the political affiliation of conservative radio hosts. We also rate them as mixed for factual reporting due to the hosting of news show personalities with poor fact-check records. However, Local news reporting is minimally biased and fact-based.
Detailed Report
Bias Rating: RIGHT (5.9)
Factual Reporting: MIXED (5.0)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Radio Station
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
History
WSAU – 550 AM – Wausau is a news/talk radio station in Wausau, Wisconsin. The radio station features conservative news talk shows, while the website publishes local and political news. The station’s web domain is wsau.com.
Read our profile on the United States government and media.
Funded by / Ownership
WSAU – 550 AM – Wausau is owned by Midwest Communications, Inc., a broadcasting company that owns numerous radio stations throughout the Midwestern United States. Advertising on radio and the web generates revenue.
Analysis / Bias
WSAU – 550 AM – Wausau publishes local news stories that utilize minimally loaded language, such as this: Swatting Calls Reported at Marshfield High School. National and world is derived from Reuters. Local news is properly sourced from credible sources.
The radio station and website broadcasts a daily lineup of news radio hosts who generally hold conservative perspectives. They also feature nationally syndicated hosts like Sean Hannity and Coast to Coast, who have poor fact-check records.
Editorially, the majority of radio hosts hold conservative viewpoints. Meanwhile, local news reporting is usually not opinionated and fact-based. However, the radio hosts have failed numerous fact-checks and have advanced debunked conspiracy theories.
In general, local news is fact-based and minimally biased, while Radio shows exhibit a conservative bias and sometimes promote misleading or false claims.
Failed Fact Checks
- The radio hosts frequently fail fact checks.
Overall, we rate WSAU – 550 AM – Wausau right-biased based on the political affiliation of conservative radio hosts. We also rate them as mixed for factual reporting due to the hosting of news show personalities with poor fact-check records. However, Local news reporting is minimally biased and fact-based. (D. Van Zandt 09/26/2024) Updated (09/13/2025)
Source: https://wsau.com/
Last Updated on September 13, 2025 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources