LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate Visual Capitalist as Least Biased based on minimal editorializing of information. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record.
Detailed Report
Bias Rating: LEAST BIASED (-0.5)
Factual Reporting: HIGH (0.7)
Country: Canada
MBFC’s Country Freedom Rating: EXCELLENT
Media Type: Website
Traffic/Popularity: High Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
Visual Capitalist is a Canada-based online publisher focused on topics such as markets, technology, energy, and the global economy. They aim to simplify complex information through data-driven visuals. The site acknowledges the challenge of understanding the world amidst the daily generation of massive amounts of data and positions itself as a tool for cutting through this clutter.
Read our profile on the Canadian media and government.
Funded by / Ownership
Visual Capitalist is a privately held company founded by Jeff Desjardins, who is also the editor-in-chief. The company is headquartered in Vancouver with an office in New York. Revenue is generated through advertising, sponsored content, licensing graphics, selling subscriptions to VC Plus, and selling books and branded products.
Analysis / Bias
Visual Capitalist’s content is primarily data-driven, focusing on markets, technology, energy, and related fields. The articles feature graphics, maps, and analyses related to global economic and technological trends. Example topics include “Recession Risk: Which Sectors are Least Vulnerable?”, “Ranked: The World’s Top 10 Electronics Exporters”, and “Visualizing America’s $1 Trillion Credit Card Debt”.
There is no overt political bias in the content. Articles like “Charted: Average Years Left to Live by Age” and “Mapped: Which Countries Recognize Israel or Palestine, or Both?” present factual data without a discernible political slant. The site does not post an opinion section and does not mix opinions into news stories.
The graphics and articles frequently reference reputable sources like the United Nations, World Bank, and Pew Research Center. For instance, articles on topics like global gold production and carbon emissions are grounded in data from credible institutions. Corrections, when necessary, are published with articles, enhancing credibility.
In summary, Visual Capitalist is a reliable source for data-driven content on economic and technological topics, with a clear focus on presenting information through visuals and graphics. The site maintains a neutral stance politically.
Failed Fact Checks
- None in the Last 5 years. They are used by fact-checkers as a reference.
Overall, we rate Visual Capitalist as Least Biased based on minimal editorializing of information. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record. (D. Van Zandt 12/05/2023) Updated (01/03/2025)
Source: https://www.visualcapitalist.com/
Last Updated on January 3, 2025 by Media Bias Fact Check
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