LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased sources.
- Overall, we rate The Prepared as least biased based on providing a reasonable balance of opinions. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record.
Detailed Report
Bias Rating: LEAST BIASED
Factual Reporting: HIGH
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Website
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
The Prepared was launched by John Ramey, Jon Stokes, and Tom Rader, two of whom have ties to the tech world. The site aims to make the world of survivalism more approachable to a wide audience, moving away from stereotypes associated with survivalism. John Ramey, the founder, is a former Innovation Advisor to the Obama White House and a serial entrepreneur. Jon Stokes co-founded Ars Technica and is the deputy editor of ThePrepared.com. Tom Rader, another collaborator, was a Navy Corpsman and the editor-in-chief of “The Firearm Blog.”
Read our profile on the United States media and government.
Funded by / Ownership
The Prepared is owned by its founders and operates as a media company focusing on disaster preparedness. Initially, the site was self-funded. However, it has attracted some backers and investors. The financing structure included a priced round with a small group of angel investors, and the company committed to distributing a portion of its profits to investors. The site also generates revenue through affiliate marketing. They also donate to one percent for the planet.
Analysis / Bias
ThePrepared.com provides content that includes tutorials on preparing for emergencies and disaster scenarios, such as how to prepare a “bug out bag” or a “get home” bag. The site’s approach is practical and responsible, focusing on preparedness without sensationalizing or trafficking in terror or apocalyptic predictions. For example, articles and headlines do not rely on emotional wording like this Food list: How to build your survival pantry with long-lasting food from the supermarket. All articles are properly sourced.
Editorially, the site’s focus is on practical preparedness rather than political or ideological viewpoints; however, they do report on politics and policies such as this These proposed anti-farming laws will make self-reliance much harder (and food more expensive). The article demonstrates a right-leaning bias due to its critical stance on regulatory approaches to environmental and animal welfare issues, its emphasis on the negative aspects of these initiatives, and its alignment with broader conservative critiques of government intervention in the agricultural sector. Although some articles favor the right, they also demonstrate concern for climate change and consider environmental disasters a real threat. This aligns with a left-leaning perspective.
In general, The Prepared is not like other prepper sites that focus on conspiracy theories and government takeovers. They focus on realistic emergencies that one should be prepared for. While some content is biased and offers political preferences, there is a reasonable balance, making The Prepared a least biased and highly factual source.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate The Prepared as least biased based on providing a reasonable balance of opinions. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record. (D. Van Zandt 02/03/2024)
Source: https://theprepared.com/
Last Updated on February 3, 2024 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources