LEFT-CENTER BIAS
These media sources have a slight to moderate liberal bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes) to favor liberal causes. These sources are generally trustworthy for information but may require further investigation. See all Left-Center sources.
- Overall, we rate The Mirror US as Left-Center Biased, as they have explicitly stated on their platform, based on story selection that moderately favors the left. We also rate them Mixed for factual reporting due to sensational content and emotionally driven narratives, as well as a failed fact check.
Detailed Report
Bias Rating: LEFT-CENTER (-4.8)
Factual Reporting: MIXED (4.6)
Country: USA
MBFC’s Country Freedom Rank: MOSTLY FREE
Media Type: Website
Traffic/Popularity: High Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
History
The Mirror US is the American edition of The Mirror UK (formerly The Daily Mirror), a British tabloid founded in 1903 by Alfred Harmsworth. The US edition covers issues relevant to the American audience. As stated on their About Us page, The Mirror US aligns itself politically left of center, similar to its UK counterpart. Its content includes politics, crime, celebrity gossip, lifestyle, and entertainment. The website is operated from offices located in New York City.
Read our profile on the United States media and government.
Funded by / Ownership
The Mirror US is operated by MGN Ltd, a subsidiary of Reach PLC (formerly Trinity Mirror), the parent company of Mirror in the UK. It generates revenue through advertising and sponsored content.
Analysis / Bias
The Mirror US focuses on entertainment and lifestyle content, with political commentary interspersed throughout. Like its UK edition, the site emphasizes pictures as the main feature of stories, with pages covered mainly by large photographs.
In review, The Mirror typically uses strong, emotionally loaded language in its headlines, such as “Minnesota man used a hunting knife to slaughter wife in front of family at Bible study.” This piece’s layout is dominated by visuals and large text blocks, emphasizing the most distressing details. While the article includes factual information, such as Robert Castillo’s sentencing and family member quotes, the focus is primarily on the tragic and emotional details of the case.
The Mirror also covers political stories. For example, the article titled “Ryan Routh Pictured after Suspected Would-be Trump Assassin Arrested Following Golf Course Shots” discusses a significant political event. However, the approach remains similar to their entertainment-centered news, focusing on dramatic details such as the intense moments surrounding the arrest. As seen in this article, as well as the previous one, The Mirror prioritizes emotional engagement and dramatic storytelling and relies on sensationalism and visuals to captivate its audience.
Failed Fact Checks
Overall, we rate The Mirror US as Left-Center Biased, as they have explicitly stated on their platform, based on story selection that moderately favors the left. We also rate them Mixed for factual reporting due to sensational content and emotionally driven narratives, as well as a failed fact check. (M. Huitsing 09/16/2024)
Source: https://www.themirror.com/
Last Updated on November 14, 2024 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources