The Advertiser

Last updated on August 28th, 2020 at 02:41 pm

The Advertiser - Right Bias - Conservative - Not CredibleFactual Reporting: Mixed - Not always Credible or Reliable


These media sources are moderately to strongly biased toward conservative causes through story selection and/or political affiliation. They may utilize strong loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes), publish misleading reports and omit reporting of information that may damage conservative causes. Some sources in this category may be untrustworthy. See all Right Bias sources.

Factual Reporting: MIXED

Notes: Headquartered in Adelaide, Australia, The Advertiser or Adelaide Now is a right-wing tabloid paper. The paper was founded in 1858 as The South Australian Advertiser. Adelaide Now/The Advertiser is published by News Corp Australia which is founded by Keith Murdoch, who is Rupert Murdoch’s father. The editor of the paper is Sam Weir.

According to The Guardian, The Adelaide Advertiser’s editorials endorsed the conservative coalition in last year’s elections. The Advertiser/Adelaide Now publishes sensational crime stories such as “Sadistic Adelaide couples jailed over harrowing torture of young babysitter, 19” and gossip/entertainment columns such as “The Bachelorette – Sophie’s Toy Boys”.

The Advertiser frequently uses loaded language both in their headlines and articles that are strongly biased toward conservative causes through story selection such as “Give Migrants Bush jobs locals don’t want” and “Andrew Bolt: Ten reasons the Left are morons”. They also use factually mixed sources such as The Daily Telegraph (Australia). Some articles can only be accessed by subscription therefore we couldn’t read a great variety of articles. Overall, we rate The Advertiser or Adelaide Now as mixed factually due to sourcing and far-right biased through story selection and word choices. (M. Huitsing 9/20/2017)


Left vs. Right Bias: How we rate the bias of media sources

NFN-Low Biased Factual News

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