The Advertiser – Bias and Credibility

The Advertiser - Right Bias - Conservative - Not CredibleFactual Reporting: Mixed - Not always Credible or Reliable


These media sources are moderate to strongly biased toward conservative causes through story selection and/or political affiliation. They may utilize strong loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes), publish misleading reports, and omit information reporting that may damage conservative causes. Some sources in this category may be untrustworthy. See all Right Bias sources.

Detailed Report

Bias Rating: RIGHT
Factual Reporting: MIXED
Country: Australia
MBFC’s Country Freedom Rank: MOSTLY FREE
Media Type: Newspaper
Traffic/Popularity: High Traffic


Headquartered in Adelaide, Australia, The Advertiser or Adelaide Now is a right-wing tabloid paper. The paper was founded in 1858 as The South Australian Advertiser. The editor of the paper is Sam Weir.

Read our profile on Australian media and government.

Funded by / Ownership

Adelaide Now/The Advertiser is published by News Corp Australia, founded by Keith Murdoch, Rupert Murdoch’s father. Advertising and subscription fees generate revenue.

Analysis / Bias

According to The Guardian, The Adelaide Advertiser’s editorials endorsed the conservative coalition in previous elections. The Advertiser/Adelaide Now publishes sensational crime stories such as “Sadistic Adelaide couples jailed over harrowing torture of young babysitter, 19” and gossip/entertainment columns such as “The Bachelorette – Sophie’s Toy Boys.”

The Advertiser frequently uses loaded language in their headlines and articles that are strongly biased toward conservative causes through story selection such as “Give Migrants Bush jobs locals don’t want” and “Andrew Bolt: Ten reasons the Left are morons.” They also use factually mixed sources such as The Daily Telegraph (Australia). Some articles can only be accessed by subscription; therefore, we couldn’t read a great variety of articles.

Failed Fact Checks

  • The Advertiser has not been fact-checked.

Overall, we rate The Advertiser or Adelaide Now as mixed factually due to sourcing and far-right biased through story selection and word choices. (M. Huitsing 9/20/2017) Updated (04/06/2022)


Last Updated on June 30, 2023 by Media Bias Fact Check

Do you appreciate our work? Please consider one of the following ways to sustain us.

MBFC Ad-Free 


MBFC Donation

Left vs. Right Bias: How we rate the bias of media sources

Found this insightful? Please consider sharing on your Social Media: