Research Co. – Bias and Credibility

Research Co - Left Center Bias - Liberal - Democrat - Not CredibleFactual Reporting: Mixed - Not always Credible or Reliable


LEFT-CENTER BIAS

These media sources have a slight to moderate liberal bias.  They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes) to favor liberal causes.  These sources are generally trustworthy for information but may require further investigation.  See all Left-Center sources.

  • Overall, we rate The Reporters’ Collective Left-Center biased based on consistent investigative focus on government and corporate accountability. We rate it High Factual due to its reliance on primary documents, field reporting, published evidence, and official responses, along with a clean fact-check record.

Detailed Report

Bias Rating: LEFT-CENTER  (-2.8)
Factual Reporting: MIXED (4.6)
Country: Canada
MBFC’s Country Freedom Rating: EXCELLENT
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY

History

Research Co. is a market research company based in Vancouver, Canada. According to their about page, “We have a global network of partners in the qualitative, data collection and data visualization specialities.”

Read our profile on the United States media and government.

Funded by / Ownership

Research Co. is a private for-profit company. Its revenue is derived from service sales.

Analysis / Bias

Research Co. conducts market research and polling via various mediums. The website does not generally report on politics but does report news on its polls.

Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For Research Co., the mean-reverted polling bias is −1.56, indicating a moderate Democratic lean. Under MBFC’s calibrated polling bias scale, a mean bias between -1.6 and -2.0 corresponds to a polling bias score of -4. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.



Applying MBFC’s weighted formula:
(−4 × 0.70) + (−0 × 0.30) = −2.8

Based on MBFC’s bias classification scale, a final score of -2.8 places Research Co. in the Left-Center category.

Factual reporting is rated Mixed based on a Silver Bulletin grade of C+, indicating fair predictive accuracy and below-average methodological performance.

Failed Fact Checks

  • None in the Last 5 years

Overall, we rate Research Co. as Least Biased based on polling that minimally favors the left. We also rate them as Mixed Factual pollsters based on a C+ rating in predictive polling. (D. Van Zandt 11/11/2024) Updated (02/23/2026)

Source: https://researchco.ca/

Last Updated on February 23, 2026 by Media Bias Fact Check


Do you appreciate our work? Please consider one of the following ways to sustain us.

MBFC Ad-Free 

or

MBFC Donation




Left vs. Right Bias: How we rate the bias of media sources

Found this insightful? Please consider sharing on your Social Media: