Perspective Media - Bias and Credibility

LEFT-CENTER BIAS

These media sources have a slight to moderate progressive/liberal bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes) to favor progressive/liberal causes. These sources are generally trustworthy for information, but may require further investigation. See all Left-Center sources.

Overall, we rate Perspective Media as Left-Center Biased due to its selection of topics and framing that often aligns with progressive viewpoints. It earns a Mostly Factual rating because, while it has not been cited for misinformation, the inconsistent sourcing and limited transparency regarding ownership and funding raise concerns about its overall reliability.

Detailed Report

Bias Rating: LEFT-CENTER (-3.5)
Factual Reporting: MOSTLY FACTUAL (3.6)
Country: United Kingdom
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Magazine
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY

History

Perspective Media is a UK-based digital and print publication that presents diverse viewpoints on current affairs, culture, and politics. According to its About page, it strives to go beyond traditional notions of balance by exploring a variety of angles and tackling difficult or “taboo” subjects. The editorial team includes Peter Phelps and Rowan Pelling, and the publication is headquartered in London.

Read our profile on the UK’s media and government.

Funded by / Ownership

Perspective Media is owned by Perspective International Ltd, a private company based in London. The publication does not disclose specific information about its funding sources or advertising partnerships. While the editorial team is listed, there is limited transparency regarding ownership and financial backing.

Analysis / Bias

Perspective Media publishes news articles, opinion pieces, and cultural commentary. The publication emphasizes presenting multiple viewpoints and often features voices not commonly seen in mainstream media. For example:

The article “Freedumb, you say?” critiques the loss of personal freedoms during the COVID-19 pandemic, highlighting concerns about government overreach and the suppression of dissenting opinions.
In “Fight madness with more madness”, the author expresses frustration with the political climate under a second Trump administration, suggesting that drastic measures might be necessary to provoke change.
The news piece “Lib Dems ‘promote veganism’ when in charge of councils, Griffith says” reports on comments made by a UK Conservative politician, presenting both his statements and the Liberal Democrats’ response.

While the publication aims to present diverse perspectives, there is a noticeable lean towards progressive and liberal viewpoints. The selection of topics and framing often align with left-of-center ideologies, focusing on social justice, environmental concerns, and critiques of conservative policies.

Perspective Media International’s articles vary in sourcing quality. Straight news pieces, such as the report on the pedestrian incident in Crawley, cite official sources like police statements. However, opinion pieces and commentary articles often lack hyperlinks to primary sources or supporting evidence. This inconsistency in sourcing practices affects the overall credibility of the publication.

Failed Fact Checks

None in the Last 5 years

Overall, we rate Perspective Media as Left-Center Biased due to its selection of topics and framing that often aligns with progressive viewpoints. It earns a Mostly Factual rating because, while it has not been cited for misinformation, the inconsistent sourcing and limited transparency regarding ownership and funding raise concerns about its overall reliability. (D. Van Zandt 04/13/2025)

Source: https://www.perspectivemedia.com/

Last Updated on April 13, 2025 by Media Bias Fact Check