LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate Noble Predictive Insights as Least Biased based on polling that minimally favors the left. We also rate them as High Factual pollsters based on a 2.4-star rating in predictive polling.
Detailed Report
Bias Rating: LEAST BIASED
Factual Reporting: HIGH
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
Noble Predictive Insights is a market research company based in Phoenix, Arizona. According to their about page, “Noble Predictive Insights is a full-service market research, nonpartisan public opinion polling, and data analytics firm.”
Read our profile on the United States media and government.
Funded by / Ownership
Noble Predictive Insights is a private for-profit company. Its revenue is derived from service sales.
Analysis / Bias
Noble Predictive Insights conducts market research and polling via various mediums. The website does not generally report on politics but does report news on its polls.
FiveThirtyEight, an expert on measuring and rating pollster performance, has evaluated 28 polls by Noble Predictive Insights, earning 2.4 stars for accuracy, indicating they are High factually by MBFC’s criteria. They also conclude that their polling slightly favors the Left with a score of +0.4, which equates to Least Biased overall in polling bias. In general, Noble Predictive Insights is considered to be highly accurate and demonstrates minimal bias in polling.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate Noble Predictive Insights as Least Biased based on polling that minimally favors the left. We also rate them as High Factual pollsters based on a 2.4-star rating in predictive polling. (D. Van Zandt 10/27/2024)
Source: https://www.noblepredictiveinsights.com/
Last Updated on October 27, 2024 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources