LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased sources.
- Overall, we rate NBR as right leaning Least Biased due to its business-oriented, market-friendly reporting that aligns with economic liberalism principles. Factually, the site is rated High due to its adherence to credible sourcing and transparency.
Detailed Report
Bias Rating: LEAST BIASED
Factual Reporting: HIGH
Country: New Zealand
MBFC’s Country Freedom Rating: EXCELLENT
Media Type: Website
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
Established in 1970, The National Business Review (NBR) is a prominent business publication in New Zealand, providing comprehensive coverage of business news, economic issues, and market analysis. NBR is known for its in-depth reporting on the business sector, including various topics such as investment, law, property, retail, and technology. NBR also features special sections like “The NBR List,” “NBR View,” and “NBR Marketplace,” and categories covering Australia, Business, Economics, Politics, Professional Services, and more.
Read our profile on New Zealand’s media and government.
Funded by / Ownership
NBR is privately owned by Todd and Jackie Scott and is based in Fiji. The publication does not feature advertising and generates revenue primarily through subscriptions. The owners took over the management of NBR in 2012 and completed their acquisition from the previous owner, Barry Colman, in 2020.
Analysis / Bias
NBR is known for its focus on business and economic news, often presenting detailed and analytical articles on these topics. The publication’s language is generally neutral and professional, aimed at providing factual and objective reporting.
One example is the article “Political disputes on climate policy not helping investment,” which discusses the impact of political disagreements on climate policy on investment. Edwards notes that while major political parties may agree on the broad structure of climate change policy, they differ on the details. The article uses neutral language and cites various industry experts, such as The Sustainable Business Council and Climate Leaders Coalition, representing 160 businesses.
Another example is the article “Financial Promise and NZ in Global Rankings,” which examines New Zealand’s position in global financial rankings. The article presents data and expert opinions to support its analysis while maintaining a generally neutral tone.
NBR tends to focus on issues relevant to the business community and investors, with a slight emphasis on market-friendly policies and economic growth. However, it does not overtly favor any particular political ideology, and its reporting is fact-based.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate NBR as right leaning Least Biased due to its business-oriented, market-friendly reporting that aligns with economic liberalism principles. Factually, the site is rated High due to its adherence to credible sourcing and transparency. (M. Huitsing 05/18/2024)
Source: https://www.nbr.co.nz/
Last Updated on May 18, 2024 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources