These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appealing to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate Lead Stories Least Biased based on presenting evidence-based information with little editorializing and Very High for factual reporting based on excellent sourcing of information.
Bias Rating: LEAST BIASED
Factual Reporting: VERY HIGH
MBFC’s Country Freedom Rank: MOSTLY FACTUAL
Media Type: Website
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
Founded in 2015, Lead Stories is a fact-checker and hoax/rumor debunker that uses the International Fact-Checking Network fact-checkers code of principles to guide all fact-checking. According to their about page, “Lead Stories is mainly written by Maarten Schenk and Alan Duke. Maarten is based in Europe (Belgium), while Alan is in the United States of America (California). Administrative and legal affairs are handled by Perry R. Sanders of Sanders Law Firm in Colorado Springs.”
More from the about page: “Since February 2019, we are actively part of Facebook’s partnership with third-party fact-checkers. Under the terms of this partnership, we get access to listings of content that has been flagged as potentially false by Facebook’s systems or its users, and we can decide independently if we want to fact-check it or not. In addition to this, we can enter our fact checks into a tool provided by Facebook, and Facebook then uses our data to help slow down the spread of false information on its platform. Facebook pays us to perform this service for them, but they have no say or influence over what we fact check or what our conclusions are, nor do they want to.”
Funded by / Ownership
According to their about page, Lead Stories LLC was formed by Maarten Schenk (Belgium), Alan Duke (California), Perry R. Sanders (Colorado), and John C. Goede (Florida). The company is self-funded with no outside investors and relies on advertising revenue and license fees for the use of the Trendolizer™ engine and is also funded with revenue derived from Facebook’s third-party fact-checking partnership.
Analysis / Bias
In review, Lead Stories is similar to Snopes in the stories they fact-check; however, they place a stronger emphasis on tracking fake political news and misleading satire. What separates them is using a specific engine called the Trendolizer, which tracks story trends that allow Lead Stories to debunk fake news before it becomes viral quickly. Lead Stories does not use loaded language and factually sources all fact checks with credible information. All fact-checks reviewed were accurate.
Failed Fact Checks
- None in the Last 5 years. Lead Stories is an IFCN fact checker we use as a credible fact-checker for our source reviews and daily fact checks.
Overall, we rate Lead Stories Least Biased based on presenting evidence-based information with little editorializing and Very High for factual reporting based on excellent sourcing of information. (D. Van Zandt 2/6/2018) Updated (02/17/2023)
Last Updated on October 13, 2023 by Media Bias Fact Check
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