Factual Reporting: HIGH
World Press Freedom Rank: USA 45/180
Founded in 1954, KMOV is a CBS–affiliated television station and website located in St. Louis, Missouri, United States. KMOV.com provides news, sports, weather, crime, and lifestyle for the St. Louis, Missouri region.
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Funded by / Ownership
KMOV is owned by the Meredith Corporation, which “owns magazines, television stations, websites, and radio stations. Meredith’s publications have a readership of more than 120 million, paid circulation of more than 40 million, and its websites have nearly 135 million monthly unique visitors. Meredith’s broadcast television stations reach 11% of U.S. households.” During its history, Meredith Corporation donated the most money to Republican candidates and causes. However, beginning in 2018, they have shifted funding in favor of Democrats 87%. Revenue is derived through advertising and sponsored content.
Analysis / Bias
In review, local news is handled by reporters covering crime, sports, weather, traffic, and lifestyle. There is minimal use of loaded language as evidenced by this, St. Louis police wrack up $14M in overtime, audit finds. National and international news is often handled by other Meredith properties as well as the Associated Press and CNN.
Editorially, KMOV does not offer opinion pieces, however, they do report on politics in a mostly neutral tone such as this Trump announces SCOTUS pick. In general, news reporting is factual with minimal editorial bias.
Failed Fact Checks
Overall, we rate KMOV.com Least Biased based on minimal editorializing of stories. We also rate them High for factual reporting due to proper sourcing and a clean fact check record. (D. Van Zandt 3/6/2017) Updated (9/29/2020)