– Bias and Credibility

Jordan Peterson - Right Bias - Questionable Conservative - Republican - Libertarian - Not Credible Factual Reporting: Mixed - Not always Credible or Reliable


A questionable source exhibits one or more of the following: extreme bias, consistent promotion of propaganda/conspiracies, poor or no sourcing to credible information, a complete lack of transparency, and/or is fake news. Fake News is the deliberate attempt to publish hoaxes and/or disinformation for profit or influence (Learn More). Sources listed in the Questionable Category may be very untrustworthy and should be fact-checked on a per-article basis. Please note sources on this list are not considered fake news unless specifically written in the reasoning section for that source. See all Questionable sources.

  • Overall, we rate as right-biased and Questionable due to the promotion of propaganda, conspiracy theories, pseudoscience, false claims, failed fact checks, and anti-transgender messaging.

Detailed Report

Questionable Reasoning: Conspiracy Theories, Pseudoscience, Propaganda, False Claims, Failed Fact Checks, Anti-Transgender
Bias Rating: RIGHT
Factual Reporting: MIXED
Country: USA
Press Freedom Rank: MOSTLY FREE
Media Type: Website
Traffic/Popularity: High Traffic
MBFC Credibility Rating: LOW CREDIBILITY

History is the official website for Canadian Clinical Psychologist Jordan B. Peterson. He is a YouTube personality, podcaster, author, and former professor emeritus at the University of Toronto.

In 2021, Peterson resigned from the University of Toronto and returned to podcasting.

In 2022, Peterson signed a deal with the news company The Daily Wire, which includes the distribution rights to Peterson’s video and podcast library. Finally, in June 2022, Peterson was suspended from Twitter for violating the site’s hateful conduct policy when he misgendered and negatively commented on Elliot Page.

Read our profile on Canadian media and government.

Funding / Ownership

Jordan Peterson owns The website and Mr. Peterson generate revenue through Youtube and Podcast monetization, the sale of classes and books, speaking engagements, and a shop that sells his products.

Analysis / Bias features online courses, links to his published books, information on his 2022 tour, links to his Youtube channel/podcasts, and a blog. The blog features transcripts from his interviews and articles that denigrate the left, such as this Equity: When the Left Goes Too Far.

Politically, Jordan Peterson has been described as Alt. Right, Libertarian, and he describes himself as a British Classical Liberal. He is also a popular figure within the Intellectual Dark Web, a movement opposed to identity politics and claims that free speech is under siege. Ultimately, the label that best fits Mr. Peterson is Conservative.

Below is a list of Peterson’s primary political viewpoints.

While Jordan Peterson rejects being conservative or right-leaning, his audience mainly consists of white conservative males. Further, his political views are supported by modern conservatives and opposed by progressive Democrats.

In addition to conservative viewpoints, Mr. Peterson has made questionable statements that have been controversial, such as calling a plus-size model “not Beautiful” and consistently making negative statements toward transgender persons. Finally, he often promotes misinformation and pseudoscience, especially regarding Gender Identity, Covid-19, and climate change. See failed fact checks below.

Despite Peterson’s claims, he is right biased and sometimes promotes false information.

Failed Fact Checks

Overall, we rate as right-biased and Questionable due to the promotion of propaganda, conspiracy theories, pseudoscience, false claims, failed fact checks, and anti-transgender messaging. (D. Van Zandt 07/17/2022) Updated (01/28/2023)


Last Updated on May 26, 2023 by Media Bias Fact Check

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Left vs. Right Bias: How we rate the bias of media sources

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