LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate the J.L. Partners as Least Biased based on polling that minimally favors the left. We also rate them as Mostly Factual pollsters based on a B- rating in predictive polling.
Detailed Report
Bias Rating: LEAST BIASED (-0.7)
Factual Reporting: MOSTLY FACTUAL (4.0)
Country: United States
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
History
The J.L. Partners is a research organization based in Washington, DC. According to their about page, “Whether the general public, voters in a certain part of the country, C-suite executives, consumers of your product, political elites, or potential new markets, J.L. Partners applies its unique experience and expertise to help you understand your audience, design your campaigns, or engage with your targets.”
Read our profile on the United States media and government.
Funded by / Ownership
J.L. Partners is owned by Johnson and Lubbock USA, LLC. Revenue is generated through the sale of services.
Analysis / Bias
J.L. Partners conducts political research and polling on issues via various mediums. The website does not publish political news on the website. A list of clients indicates some from the left and right.
Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For J.L. Partners, the mean-reverted polling bias is −0.39, indicating a slight Democratic lean. Under MBFC’s calibrated polling bias scale, a mean bias between -0.0 and -0.5 corresponds to a polling bias score of -1. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.
Applying MBFC’s weighted formula:
(−1 × 0.70) + (−0 × 0.30) = −0.4
Based on MBFC’s bias classification scale, a final score of -0.7 places J.L. Partners in the Least Biased category.
Factual reporting is rated Mostly Factual based on a Silver Bulletin grade of B-, indicating average predictive accuracy and fair methodological performance.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate the J.L. Partners as Least Biased based on polling that minimally favors the left. We also rate them as Mostly Factual pollsters based on a B- rating in predictive polling. (D. Van Zandt 10/07/2024) Updated (02/19/2026)
Source: https://jlpartners.com/
Last Updated on February 19, 2026 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources