LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate J.L. Partners as Least Biased based on polling that minimally favors the left. We also rate them as Mostly Factual pollsters based on a 1.6-star rating in predictive polling.
Detailed Report
Bias Rating: LEAST BIASED (-1.0)
Factual Reporting: MOSTLY FACTUAL (2.5)
Country: United States
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
The J.L. Partners is a research organization based in Washington, DC. According to their about page, “Whether the general public, voters in a certain part of the country, C-suite executives, consumers of your product, political elites, or potential new markets, J.L. Partners applies its unique experience and expertise to help you understand your audience, design your campaigns, or engage with your targets.”
Read our profile on the United States media and government.
Funded by / Ownership
J.L. Partners is owned by Johnson and Lubbock USA, LLC. Revenue is generated through the sale of services.
Analysis / Bias
J.L. Partners conducts political research and polling on issues via various mediums. The website does not publish political news on the website. A list of clients indicates some from the left and right.
FiveThirtyEight, an expert on measuring and rating pollster performance, has evaluated 2 polls by the J.L. Partners, earning 1.6 stars for accuracy, indicating they are Mostly Factual by MBFC’s criteria. They also conclude that their polling slightly favors the Left with a score of 0.6, which equates to Least Biased overall in polling bias. In general, the J.L. Partners is considered reasonably accurate and demonstrates minimal bias in polling.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate the J.L. Partners as Least Biased based on polling that minimally favors the left. We also rate them as Mostly Factual pollsters based on a 1.6-star rating in predictive polling. (D. Van Zandt 10/07/2024) Updated (12/28/2024)
Source: https://jlpartners.com/
Last Updated on September 5, 2025 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources