LEFT-CENTER BIAS
These media sources have a slight to moderate liberal bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes) to favor liberal causes. These sources are generally trustworthy for information but may require further investigation. See all Left-Center sources.
- Overall, we rate GQR Insights and Action as Left-Center biased based on polling that moderately favors Democratic candidates. We also rate them as a Mostly Factual pollster based on a B- rating in predictive polling.
Detailed Report
Bias Rating: LEFT-CENTER (-2.2)
Factual Reporting: MOSTLY FACTUAL (4.0)
Country: USA
MBFC’s Country Freedom Rank: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
History
GQR Insights and Action is based in Washington, DC, and specializes in market research. According to its about page, “For more than four decades, we have used innovative polling and opinion research to help leading candidates, parties, government leaders, corporations and advocacy groups across the United States and around the world.
Read our profile on the United States media and government.
Funded by / Ownership
GQR Insights and Action is a private company. The sale of surveys, market research, and political consultancy generates revenue.
Analysis / Bias
GQR Insights and Action conducts market research and polling via various mediums. The website does not generally report on politics but does report news about its polling. Democratic candidates frequently employ GQR.
Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For GQR, the mean-reverted polling bias is −0.10, indicating a slight Democratic lean. Under MBFC’s calibrated polling bias scale, a mean bias between -0.0 and -0.5 corresponds to a polling bias score of -1. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.
Applying MBFC’s weighted formula:
(−1 × 0.70) + (−5 × 0.30) = −2.2
Based on MBFC’s bias classification scale, a final score of -2.2 places GQR in the Left-Center category.
Factual reporting is rated Mostly Factual based on a Silver Bulletin grade of B-, indicating average predictive accuracy and reasonable methodological performance.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate GQR Insights and Action as Left-Center biased based on polling that moderately favors Democratic candidates. We also rate them as a Mostly Factual pollster based on a B- rating in predictive polling. (D. Van Zandt 09/25/2024) Updated (02/19/2026)
Source: https://www.gqrr.com/
Last Updated on February 18, 2026 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources