GB News UK – Bias and Credibility

GB News - Right Bias - Questionable Conservative - Torey - Libertarian - Not Credible - ReliableFactual Reporting: Mixed - Not always Credible or Reliable


A questionable source exhibits one or more of the following: extreme bias, consistent promotion of propaganda/conspiracies, poor or no sourcing to credible information, a complete lack of transparency, and/or is fake news. Fake News is the deliberate attempt to publish hoaxes and/or disinformation for profit or influence (Learn More). Sources listed in the Questionable Category may be very untrustworthy and should be fact-checked on a per-article basis. Please note sources on this list are not considered fake news unless specifically written in the reasoning section for that source. See all Questionable sources.

  • Overall, we rate GB News Right Biased and Questionable based on a lack of transparency with ownership and funding, numerous failed fact checks, and the promotion of conspiracy theories and pseudoscience.

Detailed Report

Questionable Reasoning: Conspiracy Theories, Pseudoscience, Propaganda, Lack of Transparency, Failed Fact Checks
Bias Rating: RIGHT
Factual Reporting: MIXED
Country: United Kingdom
MBFC’s Country Freedom Rank: MOSTLY FREE
Media Type: TV Station
Traffic/Popularity: High Traffic
MBFC Credibility Rating: LOW CREDIBILITY


Launched in June 2021, GB News is a conservative-leaning TV News station based in the United Kingdom. They set up the station to compete with News Corp-owned Sky News and model the popular USA-based Fox News Channel. The website offers an editorial charter, lacking transparency as they do not disclose their conservative bias. GB News also lacks transparency as they do not indicate ownership.

Upon launching the station, some advertisers such as IKEA pulled ads due to GB News not upholding “humanistic values.” Many other advertisers joined the boycott, which can be seen here.

Read our profile on UK media and government.

Funded by / Ownership

GB News lacks transparency as they do not disclose ownership. A search reveals that London-based ALL Perspectives Ltd owns GB News. According to Reuters, the television channel “secured millions of dollars from investors such as Discovery Inc, Legatum and hedge fund manager Paul Marshall. Advertising generates revenue.

Analysis / Bias

GB News features significant opinion programming from a right-leaning perspective. Notable commentators are former leader of the conservative United Kingdom Independence Party Nigel Farage, former Brexit Party member Alexandra Phillips and former editor of The Sun newspaper Dan Wooten. The website features news reporting that uses moderately loaded language but is reasonably balanced such as this The Prime Minister admitted he has known about the UK haulage problems for months. This story is sourced correctly through direct quotes, while other stories are sourced through hyperlinks to usually credible sources such as the BBC.

Editorially, the news is reported with reasonable balance; however, we calculated that more stories favor the right such as this ‘Previous generations of Labour leaders, activists and voters would look in dismay at what Labour has become,’ says Oliver Dowden. The website features opinion pieces under the “GB Views” tag, demonstrating significant right-leaning bias.

Many opinion stories oppose cancel culture and are often critical of the so-called “woke” movement Nana Akua on ‘ridiculous’ number of gender pronouns. Op-eds also display negative views toward immigration, such as this Patrick Christys: There’s a magic money tree for illegal immigration, but not for social care. Finally, they frequently make false and misleading claims regarding Covid-19 and vaccines; see failed fact checks below. In general, GB News reports news mixed factually, while editorial views align strongly with the right.

Failed Fact Checks

Overall, we rate GB News Right Biased and Questionable based on a lack of transparency with ownership and funding, numerous failed fact checks, and the promotion of conspiracy theories and pseudoscience. (D. Van Zandt 10/4/2021) Updated (07/24/2023)


Last Updated on July 24, 2023 by Media Bias Fact Check

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Left vs. Right Bias: How we rate the bias of media sources

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