LEFT BIAS
These media sources are moderate to strongly biased toward liberal causes through story selection and/or political affiliation. They may utilize strong loaded words (wording that attempts to influence an audience by appealing to emotion or stereotypes), publish misleading reports, and omit information that may damage liberal causes. Some sources in this category may be untrustworthy. See all Left Bias sources.
- Overall, we rate Face2Face Africa as Left Biased due to its Afrocentric framing, emphasis on racial justice, and advocacy-oriented tone. We rate its reporting as Mixed for factual reliability due to vague sourcing practices and SEO-style hyperlinking.
Detailed Report
Bias Rating: LEFT (-6.8)
Factual Reporting: MIXED (4.6)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Website
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
History
Founded in 2011 by Ghanaian-American Sandra Appiah and Isaac O. Babu-Boateng, Face2Face Africa is a New York–based media platform dedicated to amplifying the voices and narratives of Black people worldwide. It focuses on Pan-African news and commentary, cultural stories, profiles of diaspora leaders, and business content across sections such as Politics, Culture, Lifestyle, and History.
Read our profile on the United States government and media.
Funded by / Ownership
Face2Face Africa is privately owned by its founders and operates under the parent media company, PanaGenius Inc. Financial transparency is limited; funding appears to come from digital advertising revenue, donations, sponsored content, and events such as the Pan-African Weekend.
Analysis / Bias
Face2Face Africa primarily publishes Pan‑African and Afro‑Diasporan news with a cultural and identity-centered focus. Editorial content includes original reporting, lifestyle pieces, success stories profiling African and diaspora leaders, and commentary on political events that affect Black communities. While much of its content promotes Black excellence, heritage, and entrepreneurship, the site also covers news involving racial injustice, global Black identity, and social trends. The tone is often critical in political or historical pieces addressing colonialism, racism, and Western narratives.
Several articles examined, such as “Kenyan woman finds success in snail farming despite being called a witch,” demonstrate a mix of uplifting storytelling and vague sourcing. The hyperlinking of keywords like “witchcraft” to unrelated articles (e.g., a story about Malawi reviews witchcraft laws amid increasing accusations) suggests an SEO-driven linking strategy rather than transparent citation practices. While the individual featured in the snail farming article may be real, the absence of verifiable references (e.g., no government records, independent media coverage, or interview documentation) makes it difficult to authenticate such stories.
Another example, “Whites-only town in Arkansas draws outrage over racist ‘Return to the Land’ movement”, illustrates similar sourcing concerns. While the article aligns factually with external reporting from Missouri Independent, it includes hyperlinks that lead to general tag pages (e.g., “Tim Griffin”) rather than source material. These editorial choices undermine credibility despite covering real events.
Further, the platform removed a piece criticized for inaccuracy following public pressure.
Failed Fact Checks
- None in the Last 5 years. See an example above.
Overall, we rate Face2Face Africa as Left Biased due to its Afrocentric framing, emphasis on racial justice, and advocacy-oriented tone. We rate its reporting as Mixed for factual reliability due to vague sourcing practices and SEO-style hyperlinking. (M. Huitsing 08/05/2025)
Source: https://face2faceafrica.com
Last Updated on August 5, 2025 by Media Bias Fact Check
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