LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate DHM Research as Least Biased based on polling that demonstrates minimal bias. We also rate them as Mostly Factual pollsters based on a B- rating in predictive polling.
Detailed Report
Bias Rating: LEAST BIASED (0.7)
Factual Reporting: MOSTLY FACTUAL (4.0)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
History
Founded in 1977, DHM Research is a market research company based in Portland, Oregon. According to their about page, “DHM Research is an independent research firm that specializes in measuring the values and priorities that drive public opinion.”
Read our profile on the United States media and government.
Funded by / Ownership
DHM Research is a private company with Michelle Neiss serving as President. Revenue is derived through sales of services.
Analysis / Bias
DHM Research conducts market research and polling via various mediums. The website does not generally report on politics.
Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For DHM Research, the mean-reverted polling bias is +0.07, indicating a slight Republican lean. Under MBFC’s calibrated polling bias scale, a mean bias between +0.0 and -1.5 corresponds to a polling bias score of +1. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.
Applying MBFC’s weighted formula:
(−1 × 0.70) + (−0 × 0.30) = +0.7
Based on MBFC’s bias classification scale, a final score of +0.7 places DHM Research in the Least Biased category.
Factual reporting is rated Mostly Factual based on a Silver Bulletin grade of B-, indicating average predictive accuracy and reasonable methodological performance.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate DHM Research as Least Biased based on polling that demonstrates minimal bias. We also rate them as Mostly Factual pollsters based on a B- rating in predictive polling. (D. Van Zandt 06/25/2024) Updated (02/12/2026)
Source: https://www.dhmresearch.com/
Last Updated on February 12, 2026 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources