LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate DHM Research as Least Biased based on polling that demonstrates minimal bias. We also rate them as High Factual pollsters based on a 2.1-star rating in predictive polling.
Detailed Report
Bias Rating: LEAST BIASED
Factual Reporting: HIGH
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
Founded in 1977, DHM Research is a market research company based in Portland, Oregon. According to their about page, “DHM Research is an independent research firm that specializes in measuring the values and priorities that drive public opinion.”
Read our profile on the United States media and government.
Funded by / Ownership
DHM Research is a private company with Michelle Neiss serving as President. Revenue is derived through sales of services.
Analysis / Bias
DHM Research conducts market research and polling via various mediums. The website does not generally report on politics.
FiveThirtyEight, an expert on measuring and rating pollster performance, has evaluated 20 polls by DHM Research, earning 2.1 stars for accuracy, indicating they are High factually by MBFC’s criteria. They also conclude that their polling is essentially neutral with a score of +0.1, which equates to Least Biased overall in polling bias. In general, DHM Research is considered to be highly accurate and demonstrates minimal bias in polling.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate DHM Research as Least Biased based on polling that demonstrates minimal bias. We also rate them as High Factual pollsters based on a 2.1-star rating in predictive polling. (D. Van Zandt 06/25/2024)
Source: https://www.dhmresearch.com/
Last Updated on June 25, 2024 by Media Bias Fact Check
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