LEFT BIAS
These media sources are moderately to strongly biased toward liberal causes through story selection and/or political affiliation. They may utilize strong loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes), publish misleading reports, and omit information reporting that may damage liberal causes. Some sources in this category may be untrustworthy. See all Left Bias sources.
- Overall, we rate Change Research as left-biased based on polling consistently favoring the left. We also rate them as a Mixed Factual pollster based on a 1.4-star rating in predictive polling.
Detailed Report
Bias Rating: LEFT
Factual Reporting: MIXED
Country: USA
MBFC’s Country Freedom Rank: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
History
Change Research is a research organization based in California. According to their about page, “Change Research is polling for the people: fast, affordable, and accurate public opinion research. Based in the San Francisco Bay Area, Change Research works with forward-thinking campaigns and causes all around the United States.”
Read our profile on the United States media and government.
Funded by / Ownership
Change Research is a private company owned by Mike Greenfield and Pat Reilly. Its revenue is generated through service sales.
Analysis / Bias
Change Research conducts political research and polling on a wide range of topics, including elections. The website does not publish news other than its polls. However, they frequently conduct polling for Democratic candidates and causes.
FiveThirtyEight, an expert on measuring and rating pollster performance, has evaluated 127 polls by Change Research, earning 1.4 stars for accuracy, indicating they are Mixed Factual by MBFC’s criteria. They also concluded that their polling favors the Left with a score of +2.8, which equates to a Left polling bias. In general, Change is considered a moderatly accurate pollster that demonstrates a left-leaning bias in polling.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate Change Research as Left Biased based on polling that consistently favors the left. We also rate them as a Mixed Factual pollster based on a 1.4-star rating in predictive polling. (D. Van Zandt 03/11/2024)
Source: https://changeresearch.com/
Last Updated on March 11, 2024 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources