AP-NORC- Bias and Credibility

LEAST BIASED

These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.

Overall, we rate AP-NORC as Least Biased based on polling that minimally favors the left. We also rate them as High Factual pollsters based on a 2.0-star rating in predictive polling.

Detailed Report

Bias Rating: LEAST BIASED (-1.0)
Factual Reporting: HIGH (1.5)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: HIGH CREDIBILITY

History

The AP-NORC is a research survey organization based in Chicago, Illinois. According to their about page, “In a world increasingly defined by the pace of change, citizens, policymakers and business leaders alike need ever more timely and reliable information upon which to base their decisions. The Associated Press-NORC Center for Public Affairs Research taps into the power of social science research and the highest-quality journalism to bring key information to people across the nation and throughout the world.”

Read our profile on the United States media and government.

Funded by / Ownership

AP-NORC is operated and funded by the University of Chicago. Revenue is derived through sales of services.

Analysis / Bias

AP-NORC conducts market research and polling via various mediums. The website reports news on its poll,s such as this Republicans are expecting 2025 will result in an improvement in their own lives and for the country.

FiveThirtyEight, an expert on measuring and rating pollster performance, has evaluated 3 polls by AP-NORC, earning 2.0 stars for accuracy, indicating they are High factually by MBFC’s criteria. They also conclude that their polling slightly favors the Left with a score of +0.6, which equates to Least Biased overall in polling bias. In general, AP-NORC is considered to be highly accurate and demonstrates minimal bias in polling.

Failed Fact Checks

None in the Last 5 years

Overall, we rate AP-NORC as Least Biased based on polling that minimally favors the left. We also rate them as High Factual pollsters based on a 2.0-star rating in predictive polling. (D. Van Zandt 12/29/2024)

Source: https://apnorc.org/

Last Updated on January 8, 2025 by Media Bias Fact Check