American Research Group - Bias and Credibility

LEAST BIASED

These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.

Overall, we rate American Research Group as Least Biased based on polling that does not favor either party. We also rate them as Mostly Factual based on 75% accuracy in predictive polling.

Detailed Report

Bias Rating: LEAST BIASED
Factual Reporting: MOSTLY FACTUAL
Country: United States
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY

History

American Research Group is based in Manchester, New Hampshire, and specializes in market research. They were founded in 1985 by Lafell Dickinson Bennett.

Read our profile on the United States media and government.

Funded by / Ownership

American Research Group is a private company. The sale of surveys and market research generates revenue.

Analysis / Bias

American Research Group conducts market research and polling via various mediums. The website does not generally report on politics.

FiveThirtyEight, an expert on measuring and rating pollster performance, has evaluated 279 polls by ARG, indicating they are accurate 75% of the time or Mostly Factual. They also conclude that their polling favors the left with a score of +0.1, which equates to Least Biased polling. In general, ARG is a reasonably accurate pollster that demonstrates minimal bias in polling.

Failed Fact Checks

None in the Last 5 years

Overall, we rate American Research Group as Least Biased based on polling that does not favor either party. We also rate them as Mostly Factual based on 75% accuracy in predictive polling. (D. Van Zandt 01/13/2024)

Source: https://americanresearchgroup.com/

Last Updated on January 13, 2024 by Media Bias Fact Check