LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate American Research Group as Least Biased based on polling that does not favor either party. We also rate them as Mixed based on a C+ rating in predictive polling.
Detailed Report
Bias Rating: LEAST BIASED (-0.7)
Factual Reporting: MIXED (4.6)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
History
American Research Group is based in Manchester, New Hampshire, and specializes in market research. They were founded in 1985 by Lafell Dickinson Bennett.
Read our profile on the United States media and government.
Funded by / Ownership
American Research Group is a private company. The sale of surveys and market research generates revenue.
Analysis / Bias
American Research Group conducts market research and polling via various mediums. The website does not generally report on politics.
Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For American Research Group, the mean-reverted polling bias is −0.07, indicating very little bias. Under MBFC’s calibrated polling bias scale, a mean bias between -0.07 and -1.0 corresponds to a polling bias score of -1. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.
Applying MBFC’s weighted formula:
(−1 × 0.70) + (−0 × -0.3) = −0.7
Based on MBFC’s bias classification scale, a final score of -0.7 places American Research Group in the Least Biased category.
Factual reporting is rated Mixed based on a Silver Bulletin grade of C+, indicating fair predictive accuracy and fair methodological performance.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate American Research Group as Least Biased based on polling that does not favor either party. We also rate them as Mixed based on a C+ rating in predictive polling. (D. Van Zandt 01/13/2024) Updated (02/06/2025)
Source: https://americanresearchgroup.com/
Last Updated on February 6, 2026 by Media Bias Fact Check
Do you appreciate our work? Please consider one of the following ways to sustain us.
or
Left vs. Right Bias: How we rate the bias of media sources