These media sources are slight to moderately conservative in bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by appealing to emotion or stereotypes) to favor conservative causes. These sources are generally trustworthy for information but may require further investigation. See all Right-Center sources.
- Overall, we rate Nine News Right-Center biased based on story selection and editorial positions that slightly favor the right. We also rate them High for factual reporting due to proper sourcing and a clean fact check record.
Bias Rating: RIGHT-CENTER
Factual Reporting: HIGH
Press Freedom Rating: MOSTLY FREE
Media Type: TV Station
Traffic/Popularity: High Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
9News.com.au (9NEWS) is the digital arm of Nine News, the news division of Nine Network in Australia. Nine Network Australia (NNA) is one of Australia’s major commercial TV networks and a subsidiary of Nine Entertainment Co. Their assets include major newspapers such as The Sydney Morning Herald, The Age, and The Australian Financial Review. The network’s headquarters are located in Sydney.
Nine Entertainment was initially owned by the Packer family, an Australian media dynasty. After the head of the family, Kerry Packer passed away, his son James Packer sold the company, then known as PBL Media. In 2013, PBL media was rebranded as Nine Entertainment Company. In 2018, Nine Entertainment and Fairfax Media would merge, becoming NINE. Nine’s Chairman is Peter Costello, who served as treasurer in the Howard Government, a Center-Right Liberal Party of Australia.
Funded by / Ownership
The general public holds a 45% stake in Nine Entertainment Holdings. Birketu Pty. Ltd. is the largest shareholder with 15%, a significant stake; however, “no single shareholder has a majority interest in the ownership.” Birketu Pty. Ltd is owned by Bruce Gordon. Advertising generates revenue for NINE.
Analysis / Bias
Nine News (9News) publishes news with story selection that leans center-right. The articles published typically utilize words with negative connotations when referring to the labor party leader. For example, this article was published with a headline that used emotionally loaded language “Labor Leader Anthony Albanese dismisses speculation his leadership is under threat.” A quote from the article further explains the source of threat as “rumors” and “amid rumors rumbling through the corridors of Parliament House.” Nine News typically report favorably on the right-leaning Prime Minister Scott Morrison “‘I have to make decisions in the national interest.’”
When reporting on science, they promote the consensus on covid-19 and climate change such as this Atlantic Ocean warmest it has been for 3000 years, scientists say and “Scientists demand federal government act on climate change.” Further, a Reuters institute survey found that 61% of respondents trust their news coverage and 17% do not, ranking them #5 in trust of the major Australian news providers. They generally report the news factually and with a right-leaning editorial bias.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate Nine News Right-Center biased based on story selection and editorial positions that slightly favor the right. We also rate them High for factual reporting due to proper sourcing and a clean fact check record. (5/5/2017) (M. Huitsing 03/23/2022)
Last Updated on May 6, 2023 by Media Bias Fact Check
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