On Friday, Media Bias Fact Check (MBFC) concluded a detailed review of 9GAG, a global entertainment platform known for its humorous and viral content. Established in 2008 and headquartered in Hong Kong, 9GAG is backed by investors such as Y Combinator and generates revenue through advertising and sponsored content.
MBFC’s review notes that 9GAG features a mix of political and non-political content, reflecting a variety of viewpoints. However, significant concerns were raised about offensive content, such as Islamophobic memes and posts perpetuating stereotypes and inflammatory discourse. Examples include a meme with a violent caption targeting Middle Eastern individuals and posts suggesting malicious corporate agendas without substantial evidence.
Additionally, 9GAG’s history of failed fact checks, such as false claims about a couple ordering wine via drone during quarantine and fabricated images of a grandmother encased in resin, further contributes to MBFC’s rating of 9GAG as least biased but questionable due to the promotion of misleading, false and unreliable content.
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