X, the social media platform facing advertiser retention challenges since Elon Musk’s 2022 takeover, announced the launch of three new shows. The shows will be hosted by former CNN anchor Don Lemon, former U.S. Representative Tulsi Gabbard, and sports commentator Jim Rome.
This move follows the platform’s addition of ex-Fox News host Tucker Carlson last June. Musk’s tenure has drawn conservative support despite controversies, including spreading the “great replacement” theory and legal battles with Media Matters for America over antisemitic content.
The European Union initiated a probe in December into X’s handling of disinformation and illegal content. Amidst these challenges, X’s business handle posted about a “transformational” 2024, focusing on original content and influential personalities.
Lemon, dismissed from CNN for misconduct and controversial remarks, will host a thrice-weekly 30-minute show covering various topics. He emphasized the need for a platform allowing “honest debate and discussion.”
Gabbard, who left the Democratic Party citing its “elitist cabal of warmongers,” plans a documentary-style show to uncover “truths” often suppressed by those in power. Rome, hyped about his partnership with X, will stream his show five days a week post-Super Bowl.
