These media sources are moderately to strongly biased toward liberal causes through story selection and/or political affiliation. They may utilize strong loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes), publish misleading reports and omit reporting of information that may damage liberal causes. Some sources in this category may be untrustworthy. See all Left Bias sources.
- Overall, we rate Truth Theory Left Biased based on activism for liberal causes. We also rate them High for factual reporting due to proper sourcing of information and a clean fact check record since changing the direction of the website.
Factual Reporting: HIGH
Country: United Kingdom
World Press Freedom Rank: UK 35/180
Founded in 2010 by Mike Sygula, Truth Theory is an alternative news website. According to the website “Mike Sygula is a blogger, entrepreneur, activist, and thinker, promoting alternative ideas to raise public consciousness of the important issues facing humankind. He is the author of: “Growth Hacking Tips And Rituals For Optimal Living”. According to their about page, the mission is “Truth Theory are new media facilitating the empowerment of humanity using honest, solution-based and thought-provoking ideas.”
Funded by / Ownership
Truth Theory ltd owns Truththeory.com. Truth Theory Ltd is registered as a Limited Liability Company in The UK. Revenue is derived through advertising.
Analysis / Bias
In review, Truth Theory publishes stories on science, technology, the environment, and uplifting accounts usually about animals. Articles and headlines typically do not contain loaded emotional language Microchip Implant Allowed Truck Driver To Reunite With Lost Cat After Being Separated By 1,400 Miles. This story like others is properly sourced to credible media outlets such as ABC News.
Editorially, they promote left-leaning perspectives such as environmental activism “TRUMP ADMINISTRATION’S NEW RULES PROMOTE SENSELESS SLAUGHTER OF ALASKA’S MOST ICONIC WILDLIFE” as well as the promotion of human rights such as racial equality HERO BLM PROTESTER DELIVERS POWERFUL STATEMENT ON WHY HE SAVED COUNTER PROTESTER’S LIFE and gay rights THE LEGALIZATION OF GAY MARRIAGE HAS CAUSED A DRAMATIC DECREASE IN LGBT SUICIDE RATES.
In a previous review of Truth Theory, we found examples of the promotion of conspiracy theories and pseudoscience. However, these articles have been deleted and in an Email, Mr. Sygula states “our direction changed completely in recent years and your description does not match the current version of the website.” While all previous conspiracy links have been removed we did find an article that questions how the World Trade Center buildings collapsed. The article does not implicitly state that there was a controlled demolition but does advocate for deeper investigation. In general, Truth Theory in 2020, is publishing factual news stories from a left-leaning perspective.
Failed Fact Checks
- Truth Theory has failed fact checks in the past, however since their change in direction they have not in 2020.
Overall, we rate Truth Theory Left Biased based on activism for liberal causes. We also rate them High for factual reporting due to proper sourcing of information and a clean fact check record since changing the direction of the website. (D. Van Zandt 11/16/2017) Updated (7/4/2020)