The Frisky – Bias and Credibility

The Frisky - Left Center Bias - Liberal - Fake News - Not Credible or reliableFactual Reporting: Mixed - Not always Credible or Reliable


A questionable source exhibits one or more of the following: extreme bias, consistent promotion of propaganda/conspiracies, poor or no sourcing to credible information, a complete lack of transparency and/or is fake news. Fake News is the deliberate attempt to publish hoaxes and/or disinformation for the purpose of profit or influence (Learn More). Sources listed in the Questionable Category may be very untrustworthy and should be fact-checked on a per-article basis. Please note sources on this list are not considered fake news unless specifically written in the reasoning section for that source. See all Questionable sources.

  • Overall, we rate The Frisky Left-Center biased and Questionable based on a lack of transparency, poor sourcing, and the promotion of pseudoscience.

Detailed Report

Bias Rating: LEFT-CENTER
Factual Reporting: MIXED
Country: Serbia
Press Freedom Rating: MOSTLY FREE
Media Type: Website
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: LOW CREDIBILITY


Founded in 2008, The Frisky was a women’s entertainment and lifestyle website that was in print until 2016. They are currently online only with an about page that reads “For women, by women, The Frisky helps readers stay informed on the latest topics spanning the female landscape. Whether it’s sex, love, or feminism, The Frisky has a pulse on what women want to read about. We tackle all of the facets of your life, but with a sexy, carefree, and most of all, relatable twist. The Frisky is a site for women everywhere. In short, The Frisky… is Female.”

The website lacks transparency as it does not disclose an owner or editors.

Read our profile on Serbia’s media and government.

Funded by / Ownership

The Frisky lacks transparency as they do not disclose Nebojsa Vujinovic bought them in 2018. According to Buzzfeed “Vujinovic currently charges up to approximately $130 to publish guest posts on an unnamed “magazine blog” that fits the description of the Frisky.”

Analysis / Summary

In review, The Frisky, which once was a credible magazine, is now a clickbait website with unknown funding sources. The names of authors are pseudonyms, and though not overly biased, articles are generally unsourced such as this Market for PPE is Finally Starting to Recover. Under the health category, they tend to publish articles related to pseudoscience, such as Celebrities Love Acupuncture: Should You Try It, Too? Acupuncture is an unproven pseudoscience. According to a Buzzfeed investigation, the sole purpose of the website is to manipulate SEO, which is a blackhat practice. See Buzzfeed article here.

Failed Fact Checks

  • None in the last 5 years

Overall, we rate The Frisky Left-Center biased and Questionable based on a lack of transparency, poor sourcing, and the promotion of pseudoscience. (D. Van Zandt 1/31/2017) Updated (2/28/2023)


Last Updated on July 1, 2023 by Media Bias Fact Check

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