LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate The Driller as Least Biased for its objective and industry-focused content. Its factual reporting is rated as High due to its reliance on authoritative sources and transparency in citing information. However, the lack of clear labeling for sponsored content slightly impacts clarity.
Detailed Report
Bias Rating: LEAST BIASED (-0.6)
Factual Reporting: HIGH (1.0)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Website
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
The Driller is a publication serving professionals in the drilling and water supply industries. Established in 1980, it covers various sectors, including water wells, geothermal, foundations, mining, and energy. The platform news is specific to various industries, technical insights, and regulatory updates. Its audience comprises drilling contractors, equipment suppliers, and water management professionals.
Read our profile on the United States government and media.
Funded by / Ownership
The Driller is owned and operated by BNP Media, a family-owned business-to-business media company based in Troy, Michigan. BNP Media publishes trade magazines and websites across numerous industries. The Driller generates funding through advertising, subscriptions, classified listings, sponsored content, and selling industry-specific products, such as books and technical resources.
Analysis / Bias
The Driller focuses on delivering technical and industry-specific content relevant to professionals in the drilling sector. Its reporting tends to have minimal ideological bias, instead prioritizing factual and practical information that aligns with its technical audience. For example, the article “EPA Announces WIFIA Loans for Two Key States” provides a straightforward account of the Environmental Protection Agency (EPA) announcement about WIFIA loans. The article includes links to official EPA, Government sources, and a press release. Additionally, a YouTube video embedded in the article offers direct access to the agency’s communication.
Similarly, the piece “Launch of the Geothermal Drillers Association: Pioneering a Sustainable Future” discusses industry developments in geothermal energy, focusing on sustainability. The article incorporates technical details about the association’s goals and potential impact on the industry while steering clear of partisan rhetoric.
Generally, the publication maintains a neutral tone, catering to professionals. It highlights industry trends and provides practical guidance, featuring a mix of editorial content, multimedia, and classified ads. While advertisements are clearly labeled, sponsored content is not always explicitly identified as such. For example, the article “Down the Matrix: A Century of Drilling Experience to Advance DTH Tooling” uses the phrase “brought to you by” to indicate a promotional relationship with Matrix Drilling Products. Still, it is not clearly labeled as “Sponsored Content,” which could lead to ambiguity regarding the nature of the content.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate The Driller as Least Biased for its objective and industry-focused content. Its factual reporting is rated as High due to its reliance on authoritative sources and transparency in citing information. However, the lack of clear labeling for sponsored content slightly impacts clarity. (M. Huitsing 12/31/2024)
Source: https://www.thedriller.com/
Last Updated on December 31, 2024 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources