LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate SurveyUSA as Least Biased based on polling that is nearly balanced. We also rate them as a High Factual pollster based on an A rating in predictive polling.
Detailed Report
Bias Rating: LEAST BIASED (-0.7)
Factual Reporting: HIGH (0.5)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Pollster
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
SurveyUSA is a research and polling organization based in Clifton, New Jersey. According to their about page “SurveyUSA conducts custom, local opinion research for universities, non-profits, local and state governments and small to medium-sized businesses, ad agencies and public relations firms. Unlike other research firms whose focus is global, SurveyUSA’s focus is local. We’re right in your backyard.”
Read our profile on the United States media and government.
Funded by / Ownership
SurveyUSA is a private company based in New Jersey. Its revenue is generated through service sales.
Analysis / Bias
SurveyUSA conducts political research and polling on a wide range of topics, including elections. The website does not publish political news.
Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For SurveyUSA, the mean-reverted polling bias is −0.09, indicating a slight Democratic lean. Under MBFC’s calibrated polling bias scale, a mean bias between -0.0 and -0.5 corresponds to a polling bias score of -1. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.
Applying MBFC’s weighted formula:
(−1 × 0.70) + (−0 × 0.30) = −0.7
Based on MBFC’s bias classification scale, a final score of -0.7 places SurveyUSA in the Least Biased category.
Factual reporting is rated High based on a Silver Bulletin grade of A, indicating solid predictive accuracy and good methodological performance.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate SurveyUSA as Least Biased based on polling that is nearly balanced. We also rate them as a High Factual pollster based on an A rating in predictive polling. (D. Van Zandt 10/08/2024) Updated (02/23/2026)
Source: https://www.surveyusa.net/
Last Updated on February 23, 2026 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources