LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate Profil as Least Biased (leaning left) based on balanced coverage with only a mild progressive tendency. We also rate them High for factual reporting due to a strong fact-checking desk, clear separation of opinion and news, and professional editorial standards. While their print-style magazine pieces often lack hyperlinks, this reflects format rather than weak sourcing, and their fact-checks are well documented.
Detailed Report
Bias Rating: LEAST BIASED (-1.8)
Factual Reporting: HIGH (1.0)
Country: Austria
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Magazine
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
Profil is an Austrian weekly news magazine founded in 1970 and headquartered in Vienna. It has long positioned itself as “Austria’s independent news magazine,” covering politics, business, society, science, and culture. Profil is produced by Profil Redaktion GmbH, and publishes both a print edition and its digital platform profil.at.
Read our profile on Austria’s media and government.
Funded by / Ownership
Profil is owned by Profil Redaktion GmbH, a subsidiary of Kurier Zeitungsverlag und Druckerei GmbH. Kurier is majority-owned by Raiffeisen-related holdings and partly by Funke Mediengruppe (Germany) and SIGNA Holding. Profil derives revenue through subscriptions and advertising.
Analysis / Bias
Profil is a mainstream news magazine that combines investigations, commentary, and fact-checking. Reporting such as “Warum Wien zu Europas Krypto-Mekka wird” offers detailed coverage of economic regulation.
Opinion is clearly labeled, for example, “Bleed us dry! Warum der Staat bei der Mittelschicht kürzen sollte”, which argues from a fiscal policy perspective.
The fact-check desk Faktiv evaluates political claims, such as dismissing misinformation about wind turbines contaminating drinking water, and these checks cite expert testimony and official data.
Profil’s editorial line shows accountability-oriented reporting with a moderate European perspective. It leans slightly left on social issues, but overall, it demonstrates balanced coverage typical of a professional news magazine.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate Profil as Least Biased (leaning left) based on balanced coverage with only a mild progressive tendency. We also rate them High for factual reporting due to a strong fact-checking desk, clear separation of opinion and news, and professional editorial standards. While their print-style magazine pieces often lack hyperlinks, this reflects format rather than weak sourcing, and their fact-checks are well documented. (D. Van Zandt 09/12/2025)
Source: https://www.profil.at/
Last Updated on September 13, 2025 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources