RIGHT-CENTER BIAS
These media sources are slight to moderately conservative in bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes) to favor conservative causes. These sources are generally trustworthy for information but may require further investigation. See all Right-Center sources.
- Overall, we rate OnMessage Public Strategies as Right-Center based on polling that moderately favors Republicans and accompanying conservative editorial framing. We also rate them as High Factual pollsters based on an A rating in predictive polling.
Detailed Report
Bias Rating: RIGHT-CENTER (4.0)
Factual Reporting: HIGH (0.5)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Pollster
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
OnMessage Public Strategies is a Republican-aligned political consulting and polling firm based in Alexandria, Virginia. According to their about page, the firm is comprised of political strategists who have led campaigns at every level, worked with the political committees of the U.S. Senate and House of Representatives, and advised corporations and trade associations on reputational and policy challenges.
Read our profile on the United States media and government.
Funded by / Ownership
OnMessage Public Strategies is a privately held political consulting firm. Revenue is generated through political campaign consulting, corporate advisory services, polling, issue advocacy campaigns, paid media, and strategic communications. The firm works primarily with Republican candidates, committees, and conservative-aligned organizations.
Analysis / Bias
OnMessage Public Strategies conducts political polling, strategic communications, and publishes political commentary. In addition to polling, the firm features opinion content such as an op-ed by partner Brad Todd in the Washington Reporter criticizing Vice President Kamala Harris, which reflects consistent conservative ideological framing.
Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For OnMessage Public Strategies, the mean-reverted polling bias is +1.23, indicating a Republican lean. Under MBFC’s calibrated polling bias scale, a mean bias between 1.1 and 1.5 corresponds to a polling bias score of +3. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.
Given the firm’s consistent Republican campaign alignment and ideologically framed commentary, editorial bias is assessed at +6.
Applying MBFC’s weighted formula:
(+3 × 0.70) + (+6 × 0.30) = 2.1 + 1.8 = +3.9
Based on MBFC’s bias classification scale, a final score of +3.9 places OnMessage Public Strategies in the Right-Center category.
Factual reporting is rated High based on a Silver Bulletin grade of A, indicating strong predictive accuracy and solid methodological performance.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate OnMessage Public Strategies as Right-Center based on polling that moderately favors Republicans and accompanying conservative editorial framing. We also rate them as High Factual pollsters based on an A rating in predictive polling. (D. Van Zandt 02/24/2026)
Source: https://onmessageps.com/
Last Updated on February 24, 2026 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources