LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate Oh!MyMag as least biased based on its diverse coverage of various topics without a clear political leaning. However, its factual reporting is rated as mixed due to a reliance on sensationalism and anecdotal evidence.
Detailed Report
Bias Rating: LEAST BIASED
Factual Reporting: MIXED
Country: United Kingdom
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Website
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
History
Founded in 2013, Oh!MyMag is an online news and entertainment platform covering various topics, including celebrity news, lifestyle, health, and current events. It aims to provide engaging content focused on popular culture and trending topics. Their target audience is comprised of Generation Y and Generation Z women. CERISE MEDIA, a subsidiary of Prisma Média, is the publisher, and Claire LEOST is the CEO of Prisma Media.
Read our profile on the UK government’s influence on media.
Funded by / Ownership
OhMyMag.co.uk is owned by Prisma Media and is part of the Vivendi group. The site generates revenue through advertising and sponsored content, which supports its operations.
Analysis / Bias
Oh!MyMag primarily focuses on entertainment and lifestyle content. The website’s articles are designed to be engaging and appealing to a broad audience, often featuring clickbait-style headlines and sensationalist content.
For example, articles like “Maura Higgins bares all for no-make-up selfie” and “The Best Diet To Lose Weight Fast” focus on popular culture and personal well-being without overt political bias. However, they also cover political news when it is sensational. For instance, the article “Who is Kristi Noem? The Trump VP Contender who admitted to killing her own dog” provides a detailed account of Kristi Noem’s background and political career while discussing a controversial incident. The article emphasizes Kristi Noem’s admission of killing her own dog, potentially framing her in a negative light and influencing readers’ perceptions.
Another example is the article “Prince George and Princess Charlotte: Royal Kids Could be impacted by Rishi Sunak’s promised national service,” which speculates on the impact of Rishi Sunak’s proposed national service on the royal children. It combines factual information with speculative elements and relies on anonymous sources, stating, “An insider revealed that the royals are closely monitoring the situation.” This reliance on unverified sources makes the article’s factual basis questionable.
The website supports its articles with a mix of factual information and opinion-based content. For example, the article “The ‘death stare’: Nurse explains the phenomenon that happens when a person is about to die” cites sources such as the Daily Mail. However, the article primarily relies on sensationalism and anecdotal accounts rather than scientific evidence. The article suggests a definitive cause-and-effect relationship without scientific backing and borders on superstition, classifying its content as pseudoscience.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate Oh!MyMag as least biased based on its diverse coverage of various topics without a clear political leaning. However, its factual reporting is rated as mixed due to a reliance on sensationalism and anecdotal evidence. (M. Huitsing 05/30/2024)
Source: https://www.ohmymag.co.uk/
Last Updated on May 30, 2024 by Media Bias Fact Check
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