LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate the Northumberland Gazette as least biased based on balanced story selection and minimal editorial content. It also receives a high rating for factual reporting, supported by direct quotes, primary sources, and a clean fact-check record.
Detailed Report
Bias Rating: LEAST BIASED
Factual Reporting: HIGH
Country: United Kingdom
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Newspaper
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
The Northumberland Gazette is a regional weekly tabloid newspaper established in 1854 in Northumberland, England. It mainly reports local news and events. Founded by William Davison and currently led by David Montgomery, the newspaper serves as a primary information source for the community in Northumberland.
Read our profile on UK media and government
Funded by / Ownership
National World plc, formerly JPI Media Group, owns the publication. It is funded through subscriptions and online advertising.
Analysis / Bias
The Northumberland Gazette maintains a neutral stance in its reporting, although it may show occasional instances of potential bias or framing in specific articles. For example, in the article “Labour’s North East Mayor Candidate Kim McGuinness Accused of Using ‘Racial Slur’ in historic social media post,” the publication reports on accusations against Kim McGuinness without citing specific sources. Direct quotes from McGuinness are included, where she apologizes for the offensive remark. While the article presents the accusation straightforwardly, the absence of additional context or alternative viewpoints may create a skewed perspective.
In another article titled “Keir Starmer speech: Labour leader promises to build 1.5m houses in five years at Liverpool conference,” the Gazette does not cite any explicit sources to support its claims. However, it directly quotes Keir Starmer’s speech at the Labour Party Conference in Liverpool. The article’s language presents a balanced view of Keir Starmer’s speech. The phrase “heavy on rhetoric and light on policies” conveys a negative impression, suggesting a lack of substance in his promises and initiatives. Conversely, the statement, “Starmer handled this deftly,” portrays a positive perspective on addressing interruptions during his speech. This balanced approach to language contributes to a more comprehensive analysis of the event, avoiding a strictly positive or negative bias.
Similarly, another news article titled “HS2: North Transport Leader Hits Out at Rishi Sunak’s ‘Lies’ Over Northern Rail Project” presents a critical view of the government’s handling of the HS2 project, mainly focusing on the perceived lack of transparency and the potential impact of the cancellation on other rail projects. It provides direct quotes from Murison and Merriman to support its claims. The framing of the article leans towards highlighting these criticisms, indicating a bias toward scrutinizing the government’s decisions regarding HS2.
The newspaper does not publish opinion pieces and generally publishes fact-based news.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate the Northumberland Gazette as least biased based on balanced story selection and minimal editorial content. It also receives a high rating for factual reporting, supported by direct quotes, primary sources, and a clean fact-check record. (M. Huitsing 04/24/2024)
Source: https://www.northumberlandgazette.co.uk/
Last Updated on April 24, 2024 by Media Bias Fact Check
Do you appreciate our work? Please consider one of the following ways to sustain us.
or
Left vs. Right Bias: How we rate the bias of media sources

