– Bias and Credibility

Natural Cures - Conspiracy - Fake News - Not Credible - Anti-VaxxNatural Cures - Pseudoscience - Fake News - Not Credible - Anti-VaxxFactual Reporting: Mixed - Not always Credible or Reliable


Sources in the Conspiracy-Pseudoscience category may publish unverifiable information that is not always supported by evidence. These sources may be untrustworthy for credible/verifiable information; therefore, fact-checking and further investigation is recommended on a per article basis when obtaining information from these sources. See all Conspiracy-Pseudoscience sources.

  • Overall, we rate as a Quackery level Pseudoscience website for the promotion of alternative health that is not supported by science.

Detailed Report

Factual Reporting: MIXED
Country: United Kingdom
Press Freedom Rating: MOSTLY FREE
Media Type: Website
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: LOW CREDIBILITY


Founded in 2003, is a website that publishes news, alternative medicine, and natural cures for a variety of ailments. The website lacks transparency as they do not provide an about page, names of editors, or disclosure of ownership.

Read our profile on the UK’s media and government.

Funded by / Ownership

The website does not openly disclose ownership; however, on the contact page, they indicate they are owned by Snowflake Media Ltd, which is a web design and marketing company. Revenue is derived through a lifetime membership fee for $99 and advertising.

Analysis / Bias

In review, provides a searchable database of natural cures for many diseases and conditions such a High Blood Pressure. This will direct you to a page that highlights the causes and symptoms of the ailment, however, when you click on Natural Remedies for the condition it asks for a membership. The website also provides the latest news which focuses on alternative health such as this COVID-19 What Is The Alternative Experts View? This story gives the views of several quack pseudoscientists such as Mercola, Dr. Oz, and Mike Adams from Natural News. Finally, features original articles that do not offer hyperlinked sourcing such as this Resisting Media Hype. frequently promotes pseudoscience such as the promotion of Anti-Vaccination books, natural prevention, and cures for cancer as well as misinformation regarding Coronavirus.

Overall, we rate as a Quackery level Pseudoscience website for the promotion of alternative health that is not supported by science. (8/21/2016) Updated (D. Van Zandt 04/28/2023)


Last Updated on June 27, 2023 by Media Bias Fact Check

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Left vs. Right Bias: How we rate the bias of media sources

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