LEFT-CENTER BIAS
These media sources have a slight to moderate liberal bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes) to favor liberal causes. These sources are generally trustworthy for information but may require further investigation. See all Left-Center sources.
- Overall, we rate the Morning Consult as Left-Center biased based on polling that moderately favors Democratic candidates and reasonably low-biased news reporting. We also rate them as Mostly Factual based on 74% accuracy in predictive polling.
Detailed Report
Bias Rating: LEFT-CENTER (-4.7)
Factual Reporting: MOSTLY FACTUAL (2.4)
Country: USA
MBFC’s Country Freedom Rank: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
Morning Consult is a nonpartisan digital media and survey research company established in 2013. The company provides news coverage, survey research, and data technology tools on politics, policy, and business issues. Morning Consult is the official polling partner of POLITICO, Fortune, New York Times, and Bloomberg News.
Read our profile on the United States government and media.
Funded by / Ownership
Morning Consult is owned by Morning Consult Holdings, Inc. Surveys and market research sales generate revenue.
Analysis / Bias
In review, Morning Consult conducts research and surveys for businesses and media outlets using a scientific methodology. The process used is called stratified sampling, a sampling method from a population that can be partitioned into subpopulations. Morning Consult has been praised for accuracy; for example, they predicted Hillary Clinton would win the popular vote by 3%. She won by 2.1%, which was comfortably within the margin of error.
FiveThirtyEight, an expert on measuring and rating pollster performance, has evaluated 72 polls by Morning Consult, indicating they are accurate 73% of the time or Mostly Factual. They also conclude that their polling favors the left with a score of +3.1, which equates to a Left bias in polling. In general, Morning Consult is a reasonably accurate pollster that moderately favors the left (Democratic Candidates).
Morning Consult also has a news section that is centered around polling and trends. Typically, there is minimal bias presented such as this: Detroit Debates Deliver Meager Returns for Biden’s Challengers. Further, they typically stray from opinion pieces and focus on evidence-based reporting.
Failed Fact Checks
- A factual search reveals they have not failed a fact check.
Overall, we rate the Morning Consult as Left-Center biased based on polling that moderately favors Democratic candidates and reasonably low-biased news reporting. We also rate them as Mostly Factual based on 74% accuracy in predictive polling. (D. Van Zandt 10/31/2016) Updated (10/16/2024)
Source: https://morningconsult.com/
Last Updated on December 6, 2024 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources