LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased sources.
- Overall, we rate MarketingDive as least biased based on minimal editorializing of information. We also rate them high for factual reporting due to proper sourcing and a clean fact-check record.
Detailed Report
Bias Rating: LEAST BIASED
Factual Reporting: HIGH
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Website
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
Founded by Sean Griffey, Eli Dickinson, and Ryan Willumson, MarketingDive is an online news platform that focuses on the marketing industry and is operated by Industry Dive, based in Washington, DC. According to its about page, “Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising.”
Read our profile on the United States media and government.
Funded by / Ownership
Industry Dive, now a subsidiary of Informa Tech—a London-based British group specializing in publishing, business intelligence, and exhibitions—was acquired by Informa PLC and operates MarketingDive along with other verticals like FoodDive, BioPharmaDive, CFODive, and FacilitiesDive. MarketingDive generates revenue from ads and sponsored content.
Read our profile on UK media and government.
Analysis/Bias
MarketingDive publishes news and information related to the marketing Industry. Articles and headlines are minimally biased in word choices, such as this Heineken throws back to early 2000s with ‘The Boring Phone’. This story, like all others reviewed, is properly sourced from credible media and information outlets.
Editorially, they do not produce op-eds; however, they do report on political issues related to the industry, like 4 marketing headwinds to watch as election season heats up. In reviewing dozens, most articles are pro-business in nature. In general, all content is factual and low-biased.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate MarketingDive as least biased based on minimal editorializing of information. We also rate them high for factual reporting due to proper sourcing and a clean fact-check record. (D. Van Zandt 04/21/2024)
Source: https://www.marketingdive.com/
Last Updated on April 21, 2024 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources