LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate Landmark Communications as Least Biased based on polling that minimally favors Democrats. We also rate them as High Factual pollsters based on an A− rating in predictive polling.
Detailed Report
Bias Rating: LEAST BIASED (-1.4)
Factual Reporting: HIGH (1.5)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
Landmark Communications is a Georgia-based political consulting and polling firm founded in 1991 by Mark Rountree. According to their about page, Landmark provides campaign strategy, advertising, voter database management, fundraising support, and public opinion polling. The firm states it has been professionally engaged in more than 2,000 Georgia elections and frequently releases public polls that are cited by national and state media outlets.
Read our profile on the United States media and government.
Funded by / Ownership
Landmark Communications, Inc. is privately owned by its founder, Mark Rountree, and is headquartered in Alpharetta, Georgia. Revenue is generated through political campaign consulting, advertising services, voter database management, and public opinion survey research.
Analysis / Bias
Landmark Communications works exclusively on political campaigns and regularly conducts public opinion polling in Georgia. The website does not publish general political news and only reports on its own polling results.
Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For Landmark Communications, the mean-reverted polling bias is −0.83, indicating a slight Democratic lean. Under MBFC’s calibrated polling bias scale, a mean bias between −0.6 and −1.0 corresponds to a polling bias score of −2. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.
Because Landmark does not publish ideological commentary or political news content beyond reporting its own polling data, editorial bias is assessed at 0.
Applying MBFC’s weighted formula:
(−2 × 0.70) + (0 × 0.30) = −1.4
Based on MBFC’s bias classification scale, a final score of −1.4 places Landmark Communications in the Least Biased category.
Factual reporting is rated High based on a Silver Bulletin grade of A−, indicating solid predictive accuracy and good methodological performance.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate Landmark Communications as Least Biased based on polling that minimally favors Democrats. We also rate them as High Factual pollsters based on an A− rating in predictive polling. (D. Van Zandt 02/25/2026)
Source: https://landmarkcommunications.net/
Last Updated on February 25, 2026 by Media Bias Fact Check
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