LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate Franklin & Marshall Opinion Research as Least Biased based on polling that minimally favors the left. We also rate them as Mostly Factual pollsters based on a B- rating in predictive polling.
Detailed Report
Bias Rating: LEAST BIASED (-1.4)
Factual Reporting: MOSTLY FACTUAL (4.0)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
History
Franklin & Marshall Opinion Research is a market research company based in Lancaster, Pennsylvania. According to their about page, “The Center for Opinion Research is a full-scale survey research organization based at F&M.”
Read our profile on the United States media and government.
Funded by / Ownership
Franklin & Marshall College in Pennsylvania owns Franklin & Marshall Opinion Research. Revenue is derived through sales of services and funding from the college.
Analysis / Bias
Franklin & Marshall Opinion Research conducts market research and polling via various mediums. The website does not generally report on politics.
Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For Franklin & Marshall, the mean-reverted polling bias is −0.56, indicating a slight Democratic lean. Under MBFC’s calibrated polling bias scale, a mean bias between -0.6 and -1.0 corresponds to a polling bias score of -2. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.
Applying MBFC’s weighted formula:
(−2 × 0.70) + (−0 × 0.30) = −1.4
Based on MBFC’s bias classification scale, a final score of -1.4 places Franklin & Marshall in the Least Biased category.
Factual reporting is rated Mostly Factual based on a Silver Bulletin grade of B-, indicating averagepredictive accuracy and fair methodological performance.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate Franklin & Marshall Opinion Research as Least Biased based on polling that minimally favors the left. We also rate them as Mostly Factual pollsters based on a B- rating in predictive polling. (D. Van Zandt 08/28/2024) Updated 02/17/2026)
Source: https://www.fandmpoll.org/
Last Updated on February 17, 2026 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources