LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate Franklin & Marshall Opinion Research as Least Biased based on polling that minimally favors the left. We also rate them as High Factual pollsters based on a 2.4-star rating in predictive polling.
Detailed Report
Bias Rating: LEAST BIASED
Factual Reporting: HIGH
Country: United States
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
Franklin & Marshall Opinion Research is a market research company based in Lancaster, Pennsylvania. According to their about page, “The Center for Opinion Research is a full-scale survey research organization based at F&M.”
Read our profile on the United States media and government.
Funded by / Ownership
Franklin & Marshall College in Pennsylvania owns Franklin & Marshall Opinion Research. Revenue is derived through sales of services and funding from the college.
Analysis / Bias
Franklin & Marshall Opinion Research conducts market research and polling via various mediums. The website does not generally report on politics.
FiveThirtyEight, an expert on measuring and rating pollster performance, has evaluated 30 polls by Franklin & Marshall Opinion Research, earning 2.4 stars for accuracy, indicating they are High factually by MBFC’s criteria. They also conclude that their polling slightly favors the Left with a score of +0.6, which equates to Least Biased overall in polling bias. In general, Franklin & Marshall Opinion Research is considered to be highly accurate and demonstrates minimal bias in polling.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate Franklin & Marshall Opinion Research as Least Biased based on polling that minimally favors the left. We also rate them as High Factual pollsters based on a 2.5-star rating in predictive polling. (D. Van Zandt 08/28/2024)
Source: https://www.fandmpoll.org/
Last Updated on August 28, 2024 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources