RIGHT-CENTER BIAS
These media sources are slight to moderately conservative in bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes) to favor conservative causes. These sources are generally trustworthy for information but may require further investigation. See all Right-Center sources.
- Overall, we rate co/efficient as Right-Center Biased based on polling that moderately favors the right. We also rate them as Mostly Factual pollsters based on a B+ rating in predictive polling.
Detailed Report
Bias Rating: RIGHT-CENTER (3.8)
Factual Reporting: MOSTLY FACTUAL (2.3)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
co/efficient is a research and polling organization. According to their about page, “With over 30 years of experience in political, nonprofit, and corporate campaigns, the co/efficient team knows how to help your campaign evaluate any situation and execute on a strategy that is guided by accurate, fast, and affordable research and intelligence to ensure you are always using the right tool for the job.”
Read our profile on the United States media and government.
Funded by / Ownership
co/efficient is a privately owned company. Revenue is generated through the sales of services.
Analysis / Bias
co/efficient conducts political research and polling on a wide range of topics, including elections. The website does not publish news. However, co/efficient also states that it provides research for mostly Republicans, such as Gregory Steube (R-FL)
Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For co/efficient, the mean-reverted polling bias is +2.23, indicating a moderate Republican lean. Under MBFC’s calibrated polling bias scale, a mean bias between +2.0 and +2.5 corresponds to a polling bias score of +5. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.
Applying MBFC’s weighted formula:
(+5 × 0.70) + (−1 × 0.30) = +3.8
Based on MBFC’s bias classification scale, a final score of +3.8 places ABT Associates in the Right-Center category.
Factual reporting is rated Mostly Factual based on a Silver Bulletin grade of B+, indicating solid predictive accuracy and above-average methodological performance.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate co/efficient as Right-Center Biased based on polling that moderately favors the right. We also rate them as Mostly Factual pollsters based on a B+ rating in predictive polling. (D. Van Zandt 05/07/2024) Updated (02/11/2026)
Source: https://coefficient.org/
Last Updated on February 11, 2026 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources